A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?
Do you love YOU enough? How often do you take time to reflect on your strengths? I would quite confidently suggest very little. In my work with leaders and employees in Fortune 500 Companies the most under leveraged part of their personal brands are their core strengths. Your core strengths are the things that you do so naturally and so well that you perform them almost sub-consciously. When I… Read More »What’s Love Gotta Do With It? – Your Personal Brand That Is!
If it means something to you or those you love, I hope Valentines day on Sunday was not forgotten? With love in the air, it's a good time to measure how much you love your own personal brand. How is it working for you? If the answer is not so well then very often this can be due to a disconnect between your Values and the impact that perhaps your… Read More »How much are you in love with your personal brand?