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marketing

7 Halloween Inspired Marketing Lessons Kids Can Teach You

Halloween might make for a great marketing case study. But from a child’s perspective, Halloween is the ultimate case study in fun and strategy! Kids make the most of Halloween in ways that can help you with your marketing tactics: Clear Goals and Rewards: Kids know what they want—candy! They set a clear goal (fill up their candy bags) and know the reward at the end, showing how goals and… Read More »7 Halloween Inspired Marketing Lessons Kids Can Teach You

Marketing

Is Your Marketing Broken? Use the DRAIN Framework to Find What’s Holding You Back

Over the last few months, I have been spending some time with a counsellor to work on several aspects of my life. One of the recommended resources has been the work of Russ Harris. In particular, I have been going through his excellent book on relationships. ACT with love. The DRAIN acronym, in the book, was originally designed to help individuals reflect on relationship dynamics. As I looked at it… Read More »Is Your Marketing Broken? Use the DRAIN Framework to Find What’s Holding You Back

creative business

My 3 Favourite Newsletters For Learning How to Grow a Creative Business

I love reading newsletters. But only the right newsletters. (A lot are a waste of time, unfortunately) If you are at all interested in learning about growing a creative business, here are three that are worth your time: Nathan Barry – Founder Convertkit (soon to be Kit). He shares the lessons and observations of designing products, running and growing a business and he does it very clearly and in an… Read More »My 3 Favourite Newsletters For Learning How to Grow a Creative Business

Crafting a Business Identity in a Competitive Landscape

Do you want to increase your success through strategic brand positioning and content creation? Meet Erik Cabral, a recognized authority in the real estate investment sector, specializing in personal branding and content marketing strategies. His in-depth knowledge and hands-on experience have contributed significantly to the success of numerous real estate investors seeking to establish a robust personal brand. In this episode, you will learn about: Building a successful personal brand… Read More »Crafting a Business Identity in a Competitive Landscape

How Consistent Marketing Led To A $700K Payday

Discover the unexpected strategy that helped a real estate investor turn $14,500 into a thriving business with 65 units in just three years. The secret lies in leveraging the skills learned from flipping houses to dominate the multifamily market. But there’s more to this story than meets the eye. Find out how Mike Mannino is using free training to not only coach others but also create a stream of lucrative… Read More »How Consistent Marketing Led To A $700K Payday

Build Your Mortgage Agent Brand With Realtors

Ready to level up your networking and content marketing game in the mortgage industry? Join host Paul Copcutt on the Real Estate Investor Content Marketing podcast as he unveils expert strategies tailored for mortgage professionals targeting realtors. Learn how to craft a compelling elevator pitch and build meaningful B2B relationships that drive referrals. Paul’s practical tips, such as the Me-Prepare-Harmony process, will transform your approach to networking and branding and… Read More »Build Your Mortgage Agent Brand With Realtors

Protect Your Brand: Safeguarding Your Assets Through Trademarks

Did you know that protecting your brand could be the difference between your business flourishing or floundering? Imagine a scenario where your brand is your most valuable asset. Consider this: trademark registration could be the key to safeguarding that asset and ensuring your brand’s longevity. Curious to know more about the unexpected benefits of trademarking? Stay tuned to learn how this seemingly routine legal process could be the game-changer your… Read More »Protect Your Brand: Safeguarding Your Assets Through Trademarks

Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn

Discover how an accountant’s pinata barbecue became the key to landing a major business deal. But that’s just the beginning. Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients. Don’t miss this insider’s guide to transforming your professional brand. It’s time to rewrite the rules and stand out in a sea of sameness. Are you ready to make your mark… Read More »Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn

Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money

A very common trait I see amongst real estate investors, especially successful ones, is their investment in their continued education. This can serve a double purpose and become content for marketing your real estate investing business. Your content need only be one step ahead of the people you want to attract. Sharing your learning and lessons can do that. And education is especially important if you are looking at new… Read More »Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money

Vertical Video Virality: Lessons From Gary Vee and Beyond

One of the first big online influencers I encountered well over a decade ago was Gary Vaynerchuk, or Gary Vee as his followers know him. He was crushing it with his wine videos back in 2008 or even earlier. So when I had the opportunity to sit down with one of his VPs who joined his Vaynermedia company way back, I could not resist. What transpired is a ranging conversation… Read More »Vertical Video Virality: Lessons From Gary Vee and Beyond