personal brand

Have You Suddenly Become Invisible on LinkedIn?

It was Heraclitus, the pre-Socractic Greek philosopher who said that “Change is the only constant in life” and I am beginning to think this must be LinkedIn’s tagline or mission statement! LinkedIn has been on a tear for quite sometime hinting about or making changes, tweaks and improvements and some unnecessary or at least not urgent changes too! Even though you might just have got to the point of having… Read More »Have You Suddenly Become Invisible on LinkedIn?

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

ONLY Do These 7 Things in 2019

Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019

The #1 Action to Boost Your Personal Brand in 2019

The demise of video happened a few years ago. I wrote about it here on this blog. Well, at least the video cassette and the bankruptcy of Blockbuster. “Internet Killed the Video Star” Even the big local video and DVD store in my hometown, that was hanging on and hanging on, has finally succumbed to the onslaught of streaming entertainment.  BUT, of course, it does not mean video is dead. Far… Read More »The #1 Action to Boost Your Personal Brand in 2019

Did you see this new LinkedIn posting feature?

LinkedIn can be a frustrating beast at the best of times. The platform has numerous glitches and errors that need addressing, some of them have been going on for months. And then on the other hand they launch a new feature which you have to question the purpose or the value of, like this latest one in the posting into your newsfeed. This is being rolled out fairly rapidly so… Read More »Did you see this new LinkedIn posting feature?

What has your personal brand got to be thankful for?

I am certainly thankful for many things, including the opportunity to drop into your busy lives and share a little of what I feel might help you with your careers and lives. Once the big holiday south of the border is over (Happy Thanksgiving to all my US readers by the way) and you have resisted, as best you can, all the temptation of Black Friday and Cyber Monday there… Read More »What has your personal brand got to be thankful for?

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way.  Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

Is a personal brand really all about consistency?

I was asked recently by a newsletter reader that if you are wanting and intending to deliver a strong personal brand as the front to what you do how do you go about not dropping the ball? Is it just consistency, making a plan and (trying) not to deviate from it? In building a strong brand I recommend that you try to stick to the 3 C’s; Clarity – be sure that your… Read More »Is a personal brand really all about consistency?