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How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

How on Target is Your Barista?

Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?

What an Airforce Pilot Can Teach You About Discovering Your Brand

Contrary to popular belief, pilots do not all have 20/20 vision and even if they did having 20/20 vision does not actually mean you have perfect eyesight.  When I used to work in the contact lens industry one of my clients was the United States Airforce bases in the UK. Some of the products we sold were very high water content which was ideal for pilots flying in dry altitude… Read More »What an Airforce Pilot Can Teach You About Discovering Your Brand

Is Sharing a Recommendation Good Personal Branding or Just Bragging?

This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?

How to Filter Content on LinkedIn by Date and 1st Connections

A few years outgoing Google CEO Eric Schmidt said; “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing.” A number of experts and sources since then have debunked this figure.  But ​the reality is we are inundated with new information every day and it’s only getting noisier.  So how do… Read More »How to Filter Content on LinkedIn by Date and 1st Connections