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Oh no…….not the comfy chair!

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McDonalds Canada is investing over $1 billion on its 1,400 stores to rip out the plastic seating and replace it with leather seating, plasma TV's and fireplaces in a bid to woo more customers.  But does a comfy chair or two change the perception of the brand?  Starbucks has comfy chairs and wi-fi, but then I expect that, it's an integral part of their brand – but wi-fi and fireplaces… Read More »Oh no…….not the comfy chair!