On the fourth day of Christmas my brand strategist advised to me;
Know what makes you special
Find out what others think,
Set measurable goals
and have very clear and focused VP's.
Everyone is incredibly pushed for time, so ensuring you make the most of it is key to personal branding success. That means being very clear about who you need to be connecting and communicating with so that you gain maximum exposure to them.
Not having a focus will mean dilution of your time and ultimately your message.