The 12 Days of Personal Branding – Day 5

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Partridge

 

On the fifth day of Christmas my brand strategist advised to me;

Dif-fer-ren-ti-ate

Know what makes you special,

Find out what others think,

Set measurable goals

and have very clear and focused VP’s.

It’s no longer enough to have X years experience and a good qualification – sometimes those are just the entry stakes to get considered. There are many out there with similar skills and experience – you need to have something more that differentiates you.

What is it that you do that no-one else does?

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