This time of year is always one of my favourite from a business point of view (as well as normally because summer has arrived – although it seems to keep disappearing this year!). Today was the annual awards ceremony for Canada's Top 20 Under 20 and each year for the past few years I am invited in to meet with the recipients and deliver a personal brand workshop for them… Read More »Canada’s Future Leaders
When I was in recruitment, one of the biggest 'fears' we had was that a really good candidate would get a counter offer from their existing employer and turn down our clients. All that hard work, phone calls, interviewing, coaching etc and then the number one candidate says NO! Believe me when I say that many clients (let alone the recuiter) did not want candidate number two! In fact we… Read More »Should I Stay or Should I Go?
I was attending an interesting talk given by David Perry – a recruiter out of Ottawa and author of Guerilla Marketing for Job Hunters. He had some interesting facts and figures about the whole job search area. Overall his message was clear – differentiate yourself in your job search and career or disappear from the radar. And if it does not involve something on line – then you really are… Read More »Are You a Guerilla?
In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper. They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next opportunity… Read More »Are You Hiding Your Talents?
I was contacted today regarding a survey being conducted by Personnel Today – the leading HR publication in the UK regarding the use of social networking sites at work and employers reactions to them and their use by employees. If you are an employer you can take the survey by clicking here. It is certainly a hot topic and one that is not going to go away anytime soon. If… Read More »Employers & Social Networking Sites
Social Media Telesummit – Feb 20-29, 2008 In the fashion world, black is a classic color that works with everything.Styles may change, designers come and go, but black is the template.So, when a new color hits the scene, the fashion world says that that color is the "new black." Well, in social media, video is the new black. Everywhere you turn, business leaders are using video to connect with prospects… Read More »Want to use videos to grow your list?
If you did not enjoy your last interview, regardless of which side of the desk you were on (do people still use desks to interview behind? – I hope not!), then you are certainly not alone according to a recent survey reported in the Globe & Mail (click here for full article). Someone once said to me – the interview is a lot like dating, you are both a little… Read More »Did you love your last interview?
I don't know many people who like to cold call, I know it has never been that successful for me. Not only is it so impersonal and intrusive, but it just doesn't work, how many times do you put the phone down or screen the telesales call at home? For every 50 cold calls you make, only 2 will result in an appointment. My friend, Leesa Barnes, hates cold calling.… Read More »26 Experts on How to Make Money Not Cold Calling
Just received an e-mail from Neutron, the agency run by Marty Neumeier the author of The Brand Gap and Zag – two highly interesting and thought provoking brand books – definitely recommended reads. This e-mail was talking about 'Invisible Branding' and the fact that most people in business to business, which includes professional services, do not have the 'luxury' of the consumer companies when promoting and communicating their brands. They… Read More »Are You Considering Your Invisible Branding?
It might seem like a strange question to ask you. How can being selfish make you more successful? But in a way that was what I was asked at my recent mastermind group intensive. Well at least that was one of the key ‘truffles’ that I came away with after spending 3 virtual days with a great group of coaches and consultants who make up a mastermind group of peers… Read More »Are You Being Selfish Enough to be Successful?