I was planning to send out a series of posts between now and the new year to get readers starting to think about the difference they want to make with their personal brand in 2008. That was until I received Robert Middleton's weekly ezine with this link The Gift of Service – I think it says it all. Make a difference in 2008. Wishing you a happy and outstanding year… Read More »Looking to make a difference in 2008?
If you have not got a web presence yet make it a new years resolution that your get one in 2008. A great way to start to build your personal brand is to have your own domain either connected to a web portfolio or a blog. Also that last minute gift idea for someone else – what better than spending less than $10 at GoDaddy.com and buying children nieces, nephews… Read More »Get on the Web in 2008
Perhaps you do not need to spend $10,000 on a plastic pink chair -but perhaps you need to be seen in the place where one is becuase that is where your target audience hangs out. Take a moment to consider where you are spending your time and money and is it on brand for you? Are you getting exposed to the right opportunities? Are you a member at the… Read More »Where Do You Need to be Seen?
Unless you are like Richard Branson, walking around naked to get attention is not a great move in personal branding! But projecting the right image certainly is. One of the great things about the holidays is that retailers always have left overs – bit like the turkey dinner! So the SALES soon follow – usually the very next day. Its a great time to find those clothing bargains that will… Read More »Buff up the Image
Showing Your Personal Brand #2 Sometimes you do not even have to spend any money to thank someone this holiday season and still reflect your personal brand. I never did see the Will Ferrell comedy film Elf – but if humour is one of your attributes then you have to take a look at yourself as an elf by going to the very clever Office Max viral promotion Elf Yourself,… Read More »What Would You Look Like as an Elf?
For the next 5 days, leading up to what is for most the last work days before taking a well deserved holiday break, I am going to be giving you some ideas for gifts that can display to those that matter a little more about your personal brand and show your appreciation. Showing Your Personal Brand #1 Looking for a more memorable thank you this holiday season? Want to make… Read More »Make Mine a Double Tall Non-Fat No Foam Latte Extra Hot with Legs!
Fellow masterminder and business coach Chris Barrow has an interesting blog post – A New Definition of Marketing – about the Chartered Institute of Marketing in the UK and their decision to try and redefine marketing. It really does bring home why we are seeing such shifts in the whole branding and marketing approach – the consumer is now such an integral part of the mix and how they are… Read More »Define Marketing – Discuss
According to a Globe & Mail article a young Calgary man was shocked to receive a bill recently for $85,000 to cover roaming and bandwith charges on his cell phone! He had signed up for an unlimited plan for $10 a month but obviously did not read the small print and went on to download movies, songs etc! Now how would you feel about that???!!!!
According to a recent poll by SEI (a provider of solutions to the financial services industry) Relationship Managers in the industry are more likely to stay at their current employer based on culture versus compensation. 69% said Culture was making them stay and 56% had said was the original reason they joined – 59% placed brand and reputation as the main reason for choosing. This is not just going to… Read More »Brand & Culture More Important Than Money
I have written a number of posts recently about Facebook and it certainly seems to be a hot topic amongst the personal branders out there and beyond. Like my friend and personal brand associate Jason Alba of Jibber Jobber and author of "I'm on Linked In – Now What?", who is starting on his second book "I'm on Facebook – Now What?" – he is looking for contributions so if… Read More »Why Technology & Personal Branding is so Powerful