Listen to the full episode Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps and having fun; she also shares three key steps to making it all work. Why you’ve got to check out this episode: Learn to… Read More »5 Strategies to Work Less, Earn More and Have Fun
Listen to the full episode It’s not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking’ Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that handshakes, in person or online combined with relationships play into the success of your local company or even your online business. Why you’ve got to check… Read More »Mastering Your Handshake to Build Relationships & Succeed in Business
Listen to the full episode What’s the point of a professional branding photography session when you can take a snapshot yourself using the up-to-date technology in your mobile phone? You can always argue that your phone camera can take lovely shots. But, as real estate investors and business owners, never underestimate the power of what branding photography can do for your real estate investing brand. You get more than just… Read More »Does Your Headshot Reflect Your Personal Brand?
Listen to the full episode The challenge with mastering public speaking and communication, in general, is that people don’t spend time practicing it. And what adds to the struggle is the element of fear. However, there will always be that fear. Even with seasoned speakers, that’s something that never goes away. Yet, how do you learn to deal with it, work it out to your audience’s advantage, making sure your… Read More »Mastering Your Personal Brand Communication
Listen to the full episode People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals. While visuals, such as logo and colour scheme, establish your brand’s identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable… Read More »Making Audio Branding Part of Your Personal Brand
Listen to the full episode When you overlook clothing in your business makeup, you miss out on a crucial component of your personal brand. You can leave the wrong impression if you ignore your wardrobe. Among other things, dressing well can create a mood, command respect, and profoundly impact first impressions. You will put much thought into other essential aspects of your business, dressing also deserves equal attention. Why you’ve… Read More »How to Dress For Your Personal Brand
Listen to the full episode Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception. The chances are, the more you delay, the more you’re not going to end up doing anything. Ultimately you may even end up wondering if it’s for you to begin with. It also takes planning… Read More »Raising Your Personal Brand Credibility Through Podcasting
Listen to the full episode There is a lot more to websites than thinking you can create one as a combination of what you want and blending what you see in others. The same goes for logos. People make the mistake of making them complicated and expensive when it comes to colours used, the design, and graphics. You want to tie together your business goals, and the audience with a… Read More »Showcasing Your Personal Brand on Your Website
Listen to the full episode Many don’t realize that aside from shoving their logos and company names into people’s faces, they’re giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted. Instead, you want… Read More »Have Your Personal Brand Stand Out Through Promotional Products
Listen to the full episode Often real estate investors make the mistake of employing marketing efforts before even developing their brand. What happens is that you end up only creating misinformation about what your brand truly represents. People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach. And as a real estate… Read More »Developing a Personal Brand That Has Impact