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Does Your Headshot Reflect Your Personal Brand?

Listen to the full episode

What’s the point of a professional branding photography session when you can take a snapshot yourself using the up-to-date technology in your mobile phone?

You can always argue that your phone camera can take lovely shots. But, as real estate investors and business owners, never underestimate the power of what branding photography can do for your real estate investing brand.

You get more than just a pretty picture. In essence, it sends a powerful message that you mean business and are worth the investment.

Why you’ve got to check out this episode:

  • Find out the three most important things professional brand photography can do for your real estate investing personal brand.
  • Discover how a brand photography session can be fun and not an agitation that turns into a collaboration rather than just another service you paid for.
  • Hear about how branding photography taps into your self-value piece, thus elevating your business and personal brand.

3 Rs Read Resource Reflect

Read/Listen:

The War of Art by Steven Pressfield

Resource:

Adobe Suite

Reflect:

“If you only place a small value upon yourself, rest assured the world will not raise your price!” – John Maxwell

In this episode, Rita Zietsma shares why you should seriously consider branding photography as a real estate investor or a business owner. It is not a trivial matter that people often think about; instead, it is a strategic marketing move that helps promote your business, bringing your personal brand to a whole new level that lets people know what you do, whom you do it for, and what makes you different.

Discover how a brand photography session can be fun and turn into a collaboration rather than just another service you paid for or a nerve-ridden experience.

Rita Zietsma owns Rita Zietsma Photography, personal branding, and corporate photography. She also helps entrepreneurs showcase themselves and their brand and attract their ideal clients by creating compelling and empowering storytelling personal brand images. She creates portraits of people that transform the way they think about themselves and empower them with self-worth.

Connect with Rita Zietsma:

Business Optimizer:

  • Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now.
  • You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
  • Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

Topics Covered:

03:55 – Personal brand photography versus standard headshot

06:01 – Using different headshots for different platforms

08:05 – What you can do wrong when doing selfies for your headshot

09:54 – Why take your imagery seriously as a real estate investor

12:03 – Understanding the essential process of the whole personal brand photography session

14:21 – What is a strategy meeting for a photography session all about?

18:09 – Benefits of tethered shooting and is multi-locations possible?

21:10 – Elevating your business with branding photography: strategies behind the shots

22:54 – Knowing your rights to the images

23:57 – The idea behind capturing specific poses and shots

25:58 – Professional retouching versus using filters

28:25 – A personal brand that has influenced Rita greatly

30:06 – Favorite podcast where she loves to hear about the conversations with guests

30:26 – A book she loves to recommend

33:24 – Why branding photography for your images is worth investing in

Key Takeaways:

“I would agree that a different headshot is definitely essential, showing a bit of a different side of your personality for each platform. At the very least, it’s okay to do that.” – Rita Zietsma

“The truth is all about if you don’t show us if you don’t take the time to invest in yourself, people will be able to see that and maybe not want to invest in you either.” – Rita Zietsma

“I find that shooting tethered takes away that fear; they’re looking at the shots so often after the first shot or two. People like, ‘Oh, that looks good!’ And then they settle into the shoot, and they feel relaxed and comfortable.” – Rita Zietsma

“I’m spending money on this photography because it’s going to elevate my business; there’s a strategy behind the images.” – Rita Zietsma

“There’s a purpose behind what we’re doing. It’s not just about a pretty photo; it’s about marketing you and elevating your business.” – Rita Zietsma


When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

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