My trip last weekend to keynote at Ball State University took me in to the heart of basketball country. Everywhere you looked there was connection to the game. Coupled with this has been the meteoric rise of Jeremy Lin over the past two weeks. A social media personal branding sensation. It was a case of basketball, basketball, basketball! It truly has been LINsanity (he has just applied to trademark that… Read More »Is Your Personal Brand LINtastic?
Do you love YOU enough? How often do you take time to reflect on your strengths? I would quite confidently suggest very little. In my work with leaders and employees in Fortune 500 Companies the most under leveraged part of their personal brands are their core strengths. Your core strengths are the things that you do so naturally and so well that you perform them almost sub-consciously. When I… Read More »What’s Love Gotta Do With It? – Your Personal Brand That Is!
With consistency and progression comes change. As you spend more time consistently delivering on what you say your brand is and find your career progressing in the right direction, you are going to reach a point where new challenges and opportunities arise. New skills are developed and new ways to communicate your uniqueness present themselves. This week see's the 100th edition of the Tuesday Toonie weekly e-tip, which I feel… Read More »100 Toonies Worth
StandOut – The groundbreaking new strengths assessment. © 2011 by One Thing Productions Inc, 227 pages, Paperback 5R Score: 25/35 The Three Strengths Principles Your Genius is Precise You Can’t Respect What You Don’t Remember You Must Reach Beyond Your Roles On a scale of 1-7 Relevance – is it right for personal branding? - 7 Resonance does it make sense to the reader? - 6 Relation is there a connection… Read More »Personal Brand Book Review – Standout
My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing
The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs
The Fearless Fish Out of Water – How to succeed when you’re the only one like you. © 2009 Robin Fisher-Roffer – 213 Pages Hardback 5R Score: 30/35 The 7 Steps Go fishing for the real you Use your differences as a lure Find a few fish like you Swim in the ocean your way Put yourself out on the line Evolve by casting a wide net Reel in your… Read More »Personal Brand Book Review – The Fearless Fish Out of Water
Humans are fascinated with lists and two recent lists that were published in Forbes recently were no exception; The Ten Happiest Jobs; Clergy Firefighters Physical therapists Authors Special education teachers Teachers Artists Psychologists Financial services sales agents Operating Engineers But to some of these ten, this could actually be the 10 Most Hated Jobs – it all depends on perspective. In truth any job could be the happiest job… Read More »Are you happy in your job?
There is an interesting debate going on between the three main accounting designations here in Canada – CA (Chartered Accountant), CMA (Certified Management Accountant), and CGA (Certified General Accountant) about the value or not of a merger of two or all three organizations. Having spoken to audiences at conferences, professional development days and several chapters of all three, it is clear that merging is not going to solve all the… Read More »So if you are an accountant – is that designation really so important?
Last week John Baird, Foreign Secretary and one of the Canadian governments leading figures, caused a bit of storm with a recent business card re-design. He seems even to have strayed from the 'brand standards' that are recommended and his Chief of Staff even had to sign a disclaimer to formally acknowledge that his office was advised against the changes. There is always the challenge of wanting to have a… Read More »What does your business card communicate about your brand?