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Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

8 Steps to Captivating an Audience Demystified

“Getting an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen Our summer continues and we are just returning from a road trip touching on Lake Huron and Lake Michigan. It also involved taking in the Vans Warped Tour – – a day of hardcore music – my son’s ears are still ringing! A few weeks ago was… Read More »8 Steps to Captivating an Audience Demystified

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago