Your Guide to Podcasting for Business Growth

When Molly Ruland, a passionate audio file, discovers that the podcast, active listening is the revolution and sets out on a mission to share her newfound knowledge, she embarks on a journey to find the most effective way to reach her small but specific desired audience.

“Listening truly is the revolution. We live in a society where we’ve gotten far away from listening to each other, listening to the truth, listening to people’s feelings, even if it’s not your truth.” – Molly Ruland

My special guest Molly Ruland hailing from an Irish family discovered the power of communication early in life. Her father, an engaging storyteller, showed her the importance of listening to others and sharing valuable information.

Molly turned her passion for great sound into a successful career in podcasting, understanding how important it is for content to resonate with the right audience. Her dedication to producing high-quality audio and delivering meaningful messages has made her a sought-after expert in her field, helping others create podcasts that truly stand out and make an impact.

In today’s competitive online landscape, podcasting can be a powerful tool for enhancing brand visibility and attracting potential clients. However, it is essential to approach podcasting with a clear focus on specific objectives and target audiences. By creating content that speaks directly to the needs and interests of a well-defined niche audience, businesses can effectively engage listeners and foster strong connections.

The key is maintaining a value-driven approach that prioritizes providing actionable solutions and insights catered to the audience’s unique concerns. Molly Ruland emphasizes the importance of this targeted approach, encouraging podcasters to create content that addresses specific pain points their audience faces.

By crafting episodes that genuinely provide value and address specific needs, businesses can more readily establish trust and credibility with their target audience. Molly further notes the power of testimonials from satisfied clients or customers to strengthen the podcast’s appeal and draw in both new and familiar listeners.

Molly Ruland is the CEO & Founder of Heartcast Media, a Digital Content Agency focused on personal branding for Founders, Brands & Attorneys. Molly specializes in producing high-quality branded video content for businesses that want to generate revenue and create strategic relationships through content marketing.

Molly is a frequent speaker about the business of podcasting, business development & content creation. She believes that “listening is the revolution” and it is evident in the work she produces.

https://www.instagram.com/heartcastmedia/

00:00:00 – Rethinking Podcasts for Business Development,
Molly Ruland shares her perspective on using podcasts as a tool for increasing credibility and visibility as an expert in your field or as a business development tool. She emphasizes the importance of having a clear strategy and understanding the target audience to produce valuable content.00:02:09 – The Value of Active Listening and Audiobooks,Molly discusses the power of audio and the importance of active listening to fully absorb information. She shares her personal experience with audiobooks and the benefits of listening to them in various settings.00:06:25 – Tips for Real Estate Investors Starting a Podcast, Molly provides advice for real estate investors looking to start a podcast, including the significance of building relationships, understanding their target audience, and providing valuable content. She also stresses the importance of having good-quality sound with a proper microphone.00:09:39 – Technology for Podcasting, Molly emphasizes the importance of having good-quality sound and how it can make a subconscious impact on listeners. She recommends using a proper microphone, such as the Shure MV Seven, and reminds listeners that technology has come a long way, and a studio is not necessary for producing a good podcast.00:11:23 – The Impact of Sound Quality,
Molly continues to discuss the significance of good sound quality and how it can affect the perception of the speaker. She explains the difference between dynamic and condenser microphones and recommends using the former for podcasting.00:12:51 – Importance of Podcast Strategy,
Molly Ruland emphasizes the importance of having a clear goal and strategy when starting a podcast. She recommends being intentional about the number of episodes and their content, and reverse engineering each episode by identifying the most important topics to cover.00:16:05 – Solo vs. Interview Podcasts,
Ruland suggests that solo podcasts are effective for increasing visibility and showcasing thought leadership, while interview podcasts are best for building relationships and gaining customer testimonials. She recommends being strategic about who to interview, targeting individuals who can potentially move the needle in your business.00:20:16 – The Three Pillars of a Successful Podcast,
According to Ruland, the three pillars of a successful podcast are strategy, production, and amplification. She emphasizes the importance of having a clear strategy and spending less time on production, while focusing more on amplification through building relationships and following up with guests.00:23:16 – Using Podcasts as a Business Development Tool,
Ruland believes that podcasts are an effective business development tool when used to build relationships and establish credibility. She encourages podcasters to identify key individuals who can potentially benefit their business and craft amazing introductions to showcase their passion and expertise.

00:25:28 – Retaining Donors with Podcasts,
Molly suggests interviewing donors on a podcast, highlighting their work and achievements to retain them and potentially attract more donations. She stresses the importance of investing in professional podcasting services and being intentional with content production to generate a high ROI.

00:28:05 – Guesting on Podcasts,
Molly advises going on other people’s podcasts to create visibility and establish thought leadership. She emphasizes the importance of providing value and being prepared, knowing the audience and the podcast’s format, and having a microphone.

00:29:58 – Favorite Personal Brand and Business Book,
Molly recommends Alex Hermosi, an AI marketer and author of “100 Million Dollar Offers.” She also suggests listening to Hermosi’s podcast, “The Game.” She encourages using Jasper, an AI copywriting tool for social media posts, blog posts, and ads.

00:35:23 – Don’t Let Perfect Be the Enemy of Good,
Molly emphasizes the importance of taking action and not getting trapped in analysis paralysis. She encourages people to move forward with their ideas, even if they’re not perfect, and not to let perfect be the enemy of good.

When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business.

Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb