Embarking on your marketing journey and building a strong brand foundation entails significant exploration and discovery. Initially, it is essential to dive deep into understanding the vision and purpose that drive the real estate investor. Additionally, identifying values and passions that align with the business provides a foundation for the brand’s authenticity, which resonates with the target audience.
This coupled with the other 2 steps of a 3 step process helps real estate investors make informed decisions and tailor marketing strategies to enhance brand visibility.
“Marketing is how to get their attention, but personal branding is why they choose you.”
Listen in as host, Paul Copcutt shares his thoughts on the three-step process and model called REI. This acronym stands for reveal and research, engagement and explanation, and influence and impact.
- Pinpoint your unique real estate investing brand foundation for lasting success.
- Master multi-channel engagement to captivate your target audience.
- Cultivate a pro-grade online presence that sets you apart as a real estate investor.
- Craft magnetic marketing messages that draw clients like a magnet.
- Ascend to thought leadership status within the thriving real estate industry.
The resources mentioned in this episode are:
- Reflect on your vision, purpose, values, and passions to understand your core brand foundation.
- Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats in your real estate investing business.
- Consider taking a personal brand assessment to gain insights into how others perceive your personal brand.
- Identify your target audience to focus your branding and marketing efforts effectively.
- Analyze your competition to find ways to differentiate yourself in the market.
- Develop engaging messaging, images, and logos to communicate with your target audience.
- Determine the best media and mediums to reach your audience, such as written, audio, or video content, and the platforms they frequent.
- Create or improve your online presence with a professional website.
- Maintain ongoing communication and connections with your audience through social media and thought leadership content.
- Plan for the long-term aspects of your business, such as philanthropy, legacy, or potential sale or transfer of ownership.
- Revisit and tweak your branding and marketing strategies regularly to keep them up-to-date and effective.
00:01:23 – The Three-Step Process and Model,
Paul explains the three-step process and model he takes his clients through, which is similar to the acronym Real Estate Investing (REI). The R stands for reveal and research, the E stands for engagement and explanation, and the I stands for influence and impact.00:02:33 – Reveal and Research,
Paul discusses the importance of understanding your core brand foundation and base. This includes appointing the VPs of your life (vision, purpose, values, passions), conducting a SWOT analysis, doing a personal brand assessment, identifying your target audience, and analyzing your competition.00:04:46 – Engagement and Explanation,
Paul explains the importance of engaging with your target audience through messaging, images, logos, media, and mediums. He also discusses the importance of having a professional online presence, such as a website, to build credibility and attract prospective clients.00:05:45 – Influence and Impact,
Paul emphasizes the importance of ongoing communication and thought leadership to establish your personal brand and influence your target audience. He also discusses the longer-term elements of your business, such as philanthropy and legacy, and how to revisit and tweak your branding and marketing plan as needed.
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb