Hannah Acosta was never one to shy away from challenges. She immersed herself in the world of content creation, lead generation, and social media marketing.
With a keen understanding of the importance of a target audience, Hannah quickly gained valuable insight into the ever-changing digital landscape. She knew that businesses needed to be intentional about their strategies to reach their ideal customers, and this became a driving force behind her passion.
One day, Hannah stumbled upon Statista.com, a website that provided her with the data she needed to help her clients make informed decisions about their choice of platforms. This discovery opened new doors for her, allowing her to focus on creating strategic content that truly resonated with her clients’ target audiences.
With her newfound knowledge and expertise, Hannah set out to help entrepreneurs navigate this ever-evolving world of digital marketing and unlock the potential of their businesses – but then an unexpected twist happened…
“We have to be really intentional because we can’t be all things to all people. Our target audience isn’t everybody, especially for real estate investors.” – Hannah Acosta
My special guest is Hannah Acosta an accomplished content and digital marketing expert with a passion for helping you succeed in the online realm. With over five years of experience at Ugly Mug Marketing, Hannah has honed her skills in platform selection, audience targeting, and content creation for various industries.Her strategic approach to social media marketing ensures that clients are connecting with their ideal audience, generating leads, and ultimately growing their businesses.
In this episode, you will be able to:
- Tailor your content to resonate with your target audience and select the ideal platforms for distribution.
- Develop purposeful content categories that align with your podcast’s overall goals.
- Formulate achievable objectives for your social media posting schedule.
- Forge genuine connections and actively engage with your audience online.
- Elevate your personal brand to enhance your growth.
The resources mentioned in this episode are:
- Identify your target audience and ideal customer avatar by considering who you want to connect with and what value you can provide to them.
- Use Statista.com to gather data and determine which social media platforms your target audience spends the most time on.
- Categorize your content by creating specific themes or topics to post about, such as current projects or industry best practices.
- Set a realistic goal for how often you will post content, such as twice a week, and stick to that schedule.
- Repurpose articles or content from other sources, adding your own thoughts or opinions, to make the content creation process easier.
- Consider running ads for posts that receive high engagement to increase their visibility and reach.
- Engage with those who comment on your posts to build relationships and encourage further interaction.
- Be patient and consistent with your posting, even if you don’t see immediate engagement or results.
Connect with Hannah
https://www.uglymugmarketing.com/
Connect with me here:
- https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw
- https://www.facebook.com/paulcopcutt/
- https://www.linkedin.com/in/paulcopcutt/
- https://paulcopcutt.com/
- https://twitter.com/paulcopcutt
Other episodes you’ll enjoy:
https://paulcopcutt.com/episode108/
Unlock the Power of Video Marketing
Mastering Pay Per Click Advertising: Boost Your Brand & Conversions
https://paulcopcutt.com/episode106/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb