In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers.
However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there is more of a demand to have a good publicist with there being so many different types of media, and mainstream media having more of an impact than it ever has.
Yes, social media marketing has everyone’s attention right now, but nothing can propel you or your business forward like being featured in a well-known magazine, or getting on a popular talk show!
Since we know that publicity is a major key in a marketing campaign, we have invited Jill Lublin who is a publicity expert with decades of experience in the industry.
Jill is passionate about publicity which can be felt throughout this episode. She wants to share her knowledge and inspire all of you to not discount good publicity because it is still a strong marketing tool for your business.
Tune in to hear advice and tips on how to use publicity to your advantage!
Topics discussed in this episode:
- Why is publicity still important in the age of social media?
- The 3 M’s of publicity
- Is mainstream media still important?
- Advice around pitching to media
- The ‘use everything you’ve got’ method
- Do you need big media coverage?
- Tips on how to prepare for interview questions
- How to get an article in a big publication
- Is there still a place for traditional press releases?
- Jill’s opinion on helpareporter.com
Jill has a free gift for all our listeners!
For free publicity tactics and a free publicity masterclass with Jill, head to her website https://jilllublin.com/action-guide/ !
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed…Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic.
Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media.
Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.
Connect with Paul Copcutt:
Website http://www.paulcopcutt.com
LinkedIn https://www.linkedin.com/in/paulcopcutt/
Email paul@paulcopcutt.com
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb