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Leveraging Livestreaming to Build Your Personal Brand

Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming. 

A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to talk about all things live streaming.

Listen to the full episode now

YouTube Live, podcast and blogging host and coach Shelley Carney shares her ideas about how you can utilize live streaming to build your business and personal brand, and gives advice on the more technical side of things. 

She has several suggestions on how to get started in the content creator space, from viewing your audience as team members, to throwing out any fears you have that are holding you back and to just get started! You should expect to change as you go, but that’s all part of the journey. 

Tune in to hear Shelley’s top tips, anecdotes on when things go wrong and why she loves singer and songwriter Weird Al Yankovic’s brand. 

Topics discussed in this episode:
  • Live streaming or live casting?
  • Creating a social media storm of content
  • Live casting, it’s a lifestyle
  • The beauty—and success—of authenticity 
  • Creating your own, at-home studio
  • Shelley’s equipment suggestions
  • Just get started!
  • Using multiple platforms at once
  • Creating a loyal audience
  • The show flow
  • Integrate a call to action (CTA)
  • How to edit blog posts
  • What to do when things go wrong
  • Owning your brand, even if it means being weird!
  • Shelley’s favorite resource, StreamYard
Get in touch with Shelley

Head over to her website, where you’ll find lots of different useful resources and links to her work: https://solo.to/shelley 

If you’re looking to get into the content creator space, find her latest book, ‘Livecast Life: The Content Creator Lifestyle’, which is a free guide on how to get started with your own show: book.livecast.life

You can also listen to her livecast, ‘Messages and Methods’: https://www.livecast.life

Other popular podcast episodes
How to create 23 pieces of content in under 3 hours – https://paulcopcutt.com/episode74/
Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/
How to send amazing emails that connect and engage – https://paulcopcutt.com/episode65/

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com 


When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

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