What would you achieve if you weren’t afraid of being laughed at for your personal brand?
In the age of “gotcha” culture, people are terrified to do anything for a personal brand that might be laughed at by my podcast guest this week, Steve Sims is the exact opposite.
Listen to the full episode now:
In this conversation, Steve shares why most of us never go for the goals we dream about, why we are listening to the wrong people, and what to do about it.
He shares what his wife thinks is his superpower, a vulnerable moment in life involving Ferrari and a suit and why he never gives advice about hair care products.
We also discuss his new book Go For Stupid: The Art of Achieving Ridiculous Goals, in which Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. He tells you about the famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way.
This is more than a book though, this is a movement #goforstupid encouraging people to publicly announce their own ridiculous goals and go for it.
Win a copy of Steve’s brand new book (launched on October 18th, 2022) by listening to the episode and find the answer about what he once spent $50,000 on – email the answer to paul@paulcopcutt.com to enter the draw before October 31st, 2022.
If you do something amazing, you will be ridiculed until you are revered. Stop overthinking and go for ridiculous, stupid goals. Once you “go for stupid,” you open the door to the life you always dreamed about.
Steve Sims has been running his luxury travel and lifestyle concierge firm, Bluefish, for more than twenty years. With his unique talent for connecting with people’s passions, opening doors, and making things happen, Sims has developed an exclusive reputation and an impressive client list of the world’s rich and famous.
Bluefish has offices around the world and has been featured in Forbes, The New York Times, Entrepreneur, Variety, Worth, CNBC, and many other media outlets. Steve is also a keynote speaker at venues including Harvard and the Pentagon, and has spoken at many top entrepreneurial groups, including Mastermind Talks, Genius Networking Events, and Entrepreneur Society of SF. He lives in Los Angeles with his wife, kids, dogs, and a lot of motorcycles.
Quoted as “The Real Life Wizard of Oz” by Forbes and Entrepreneur Magazine Steve has organized everything from organizing a private dinner in front of Michaelangelo’s David to securing a tour of SpaceX led by Elon Musk himself, Steve Sims’ accomplishments always start with the same questions:
- How far can I take this?
- What would make this a stupid achievement?
Tune in to change the way you think about goals and achieving the dreams you have always had but were afraid to say what they are!
NOTE: This episode contains explicit language.
Topics discussed in this episode:
- Why people don’t set ridiculous goals
- What stops us from achieving our goals
- Questions we don’t ask enough
- Famously stupid goals from history
- The impact of COVID on our communication style and approach
- What Steve’s wife thinks is his Superpower!
- Steve and hair care products
- Lessons from wearing a suit and feeling inauthentic
- The Go For Stupid book and more importantly the movement
- Social media algorithms and embracing trolls
- How to handle the recession and celebrate your competition hunkering down
- Steve’s favourite brands and personal brand
- Using stopwatches to be more productive
- Steve’s business book recommendation and favourite podcast
- A quote to live by
Check out Steve D Sims
Check out Steve’s best-selling books, Go For Stupid – The Art of Achieving Ridiculous Goals and Bluefishing – The Art of Making Things Happen at Amazon or wherever you buy books.
Announce your own ridiculous goals with the hashtag #goforstupid
Connect with Paul Copcutt:
Website http://www.paulcopcutt.com
LinkedIn https://www.linkedin.com/in/paulcopcutt/
Other popular podcast episodes:
How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 – https://paulcopcutt.com/episode83/
Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/
How to send amazing emails that connect and engage – https://paulcopcutt.com/episode65/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb