Read time: 4 mins. Personal brand visibility often starts with your online presence. This week we are going to look at how to leverage website backlinks and online reviews to create a powerful personal brand that sets you apart from the competition.
Backlink Building is an essential step in SEO (Search Engine Optimization). It involves getting other websites to link to your website so that Google recognizes your website as an authoritative source on a subject.
My guest this week, Jeremy Poland is a backlink-building specialist who helps small businesses quickly develop an action plan and begin building backlinks that matter to them.
Listen to the full episode now
For many of us, our first online presence is through a platform like LinkedIn.
If you have a LinkedIn profile and search your name on Google there’s a good chance your profile will appear on page 1.
That is because LinkedIn, in Google’s eyes, is a trusted source.
Ideally, you want Google to think the same when it finds your website.
Why is it important for real estate investors and professionals to use backlinks and reviews to build their personal brand?
Backlinks and reviews are essential for real estate investors and professionals looking to stand out from the crowd and attract more opportunities.
That is because they are an important part of search engine optimization (SEO) and help to increase a website’s visibility in search engine results.
So by having backlinks from reputable sources, real estate investors and professionals can increase their credibility and trustworthiness among potential customers and partners.
Reviews are also important for real estate investors and professionals. They provide a platform for customers to share their experiences with a business. Reviews can help to show potential customers that a business is reliable and trustworthy. It signals it can deliver on its promises.
Additionally, reviews can help to build a business’s reputation, which can be a powerful asset in attracting new opportunities. By utilizing backlinks and reviews, real estate investors and professionals can make their services more visible. This helps to build their personal brand and attract more of the right opportunities.
Here are two personal brand-building steps you need to follow:
- Backlink Building (getting other websites to link to yours)
- Content (creating content that is conversational and answers questions)
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Backlink Building (getting other websites to link to yours)
Backlink Building is an essential step in SEO (Search Engine Optimization). It involves getting other websites to link to your website so that Google recognizes your website as an authoritative source on a subject.
That is because backlinks are like votes for your website. The more backlinks you have from reputable websites, the more likely your website is to rank higher in search engine results.
Directories
The first step in backlink building is to target general business directories, industry-related sites, and local publications. Submitting your website to directories such as Hot Frog and Business Directory is a good way to get started.
You should also look to connect with other websites in your industry and local area, as Google values links from websites that are relevant to yours. Additionally, you should aim to get reviews on Google My Business as this will help your website to rank higher in local searches.
Finally, when building backlinks, it’s important to focus on quality over quantity. Low-quality backlinks can actually hurt your website’s ranking. So it’s important to make sure that the websites you link to are reputable and relevant to your website. If you do this, you will start to see an improvement in your website’s ranking in search engine results.
Guest Blogging and Influencers
In addition to submitting your website to directories and connecting with other websites in your industry, there are other strategies you can use to build backlinks. Guest blogging is a great way to build backlinks, as it allows you to leverage the existing audience of other websites, as well as show Google that your website is a credible source.
You can also use social media to your advantage. Sharing your blog posts and website content on social media can drive more traffic to your website. This can lead to more backlinks.
Additionally, it’s a good idea to reach out to influencers in your industry. See if they’d be willing to link to your website or share your content. This can be a great way to get backlinks from reputable websites and grow your online presence.
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Content (creating content that is conversational and answers questions)
Content creation is an essential component of SEO.
To create content that is conversational and answers questions, it is important to consider the target audience first.
For example, a transcript of a podcast specifically targeting real estate investors should have topics and questions tailored to real estate investors. This content should be written in a conversational tone, which makes it easier for the audience to understand.
Q&A Expertise
Content should also provide detailed answers to questions, as this will help to establish the author as an expert in the field.
Additionally, it’s a good idea to include relevant keywords and phrases to ensure that the topic is easily found in search results.
Finally, content should be regularly updated to ensure that the audience stays engaged and the website remains relevant.
Structure and Keywords
Content optimization is also an important part of SEO. This involves making sure that the content is structured properly and is easy to read. Structuring content properly helps to ensure that it is accessible to search engines. This can be done by using headings, subheadings, and bulleted lists to break up the text and make it easier to read.
Additionally, keywords and phrases should be placed strategically within the content to ensure that they are not overlooked by search engines.
Finally, it is important to use internal and external links to help direct readers to other relevant topics and websites.
With proper content optimization, the content will be more likely to rank higher in search results. Ultimately, content creation and optimization are essential components of SEO. By creating content that is tailored to the target audience and optimizing it, website owners can increase their chances of ranking higher in search results.
That means by providing detailed answers to questions, website owners can establish themselves as experts in their field. They gain the trust of their target audience.
Conclusion
In summary, building a personal brand is an essential part of success for real estate investors and professionals. Backlinks and reviews are key components of SEO that can help to increase a website’s visibility in search engine results. It establishes credibility and trustworthiness among potential customers and partners.
By utilizing backlinks and reviews real estate investors and professionals can stand out from the competition and attract more of the right opportunities. Creating content that is conversational and answers questions makes them relatable. With the right strategy, you too can achieve the same success.
More About Jeremy Poland
Check out the DIY SEO Online Presentation to gain a greater understanding
Watch DIY SEO https://live.diyseo.link/a/2147513992/bJ6s2jx5
Jeremy Poland is an SEO expert and backlink-building specialist. His company, DIY SEO, helps small businesses quickly grab an action plan and begin building backlinks that matter to them. He assists clients in understanding the technical elements of SEO, backlink building, and content production. Ultimately they stand out from the competition.
More on websites:
- Power of Words: SEO & Copywriting to Boost Your Personal Brand – https://paulcopcutt.com/episode93/
- Why most agent and investor websites fail and what to do about it – https://paulcopcutt.com/episode92/
- Showcasing your personal brand on your website – https://paulcopcutt.com/episode56/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb