It starts with YOU. It ends with YOU.

Intrigued yet?

Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding.


To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000 people how their personalities add value.

To do this, she gave me a special code and I ended up having over 200 people use it for free in the first month it was available!

So Sally has kindly extended it to anyone who takes the assessment (still for free!) but the code only gives you access to a basic report, there is a fee to upgrade. The basic report will still give you great insights and its available until 4th October 2014.

So how do you take the assessment? Simple.

  1. Go to www.HowTheWorldSeesYou.com/You and use code EBL-paulcopcutt
  2. Print off the pages of your report online.
  3. Upgrade to a full report – if you choose.

That’s it. Now your ready to discover how your personality is custom built for certain situations, and which situations you should learn to avoid. And it only takes 5 minutes (you can even do it on your phone).

28 questions. 5 minutes. A whole new way to communicate.

Remember, the best way to empower someone is to show them their own highest value. Our goal together is to show people the very best of themselves – the qualities that makes them more successful, more authentic, and more fascinating.

Remember that the code will expire October 4th.  Take the assessment today and encourage your friends and followers to do the same.

Your Fascination Advantage Report is the first big step into knowing how your personality can be heard and remembered in an overcrowded market. And sharing the assessment will help others do the same. Find everything you need to put this knowledge into practice with your co-workers, close friends and significant other in Sally’s new book, How the World Sees You.

Would love it if you drop back by here after you have taken the assessment , let us know in the comments section what Fascination Archetype you are and what you thought of the assessment. – Thanks

By the way my Fascination Archetype is “The Catalyst” – combining Passion with Innovation Fascination Advantages and the three adjectives that describe how the world see’s me are Out-of-the-Box, Social and Energizing – I thought pretty accurate.

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