If You Are Confusing, You Are Losing

Have you ever used a mucus recovery system? Chances are there is one on your desk or at least in your office.

The term came from an actor in a US-based show I was watching. They were deciphering a hospital bill trying to figure out what a $25 charge was for a “mucus recovery system”

It made me think about how clearly you need to communicate or market real estate investing products and services to either your clients or prospects.

We all know our attention spans are short (maybe not the false ‘goldfish’ level) but still pretty short, or at least semi-distracted.

If I have to think too much to figure it out I am not going to Google it as the actor did. I am going to use Google though to take a look at your competition.

And the mucus recovery system?

A box of tissues!

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