According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. Like it or not others are making decisions regarding your profile photo, or lack of one. The challenge is we may not be the best judge of choosing our own headshot. If you want to get some anonymous feedback on… Read More »How To Take The Headache Out Of Profile Photos on Linkedin
“Education is what remains after one has forgotten what one has learned in school” Albert Einstein This week sees the return to school for children here in Canada. I am especially grateful as my two have returned to education here after a year in Bermuda. For many there is a mix of excitement, trepidation and relief – and that is just the parents! It used to be all about learning… Read More »Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School
“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep… Read More »Do You Have What It Takes To Succeed With Your Linkedin Profile?
Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value. Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work
A week ago you had most likely never heard of Cecil the Lion. Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?
My kids love roller coasters. My son, in particular, wants to ride the most extreme, fastest, scariest he can find. Me I like watching from the ground. Seeing their faces when they step off, and then run around to queue up again. The life of the self-employed / entrepreneur / freelancer can definitely be a roller coaster. When you are busy you do not have time to look for new… Read More »Do I have to go Back to Corporate?
I was recently asked to participate in a thesis for a student in the fashion industry from South America. Naturally one of the questions asked was to do with image. Personal branding is the same as personal image? what is the relationship? It got me thinking. Your image is the physical representation of you. This can be tied and aligned with your personal brand, but your image is not your brand. That… Read More »Your Image is NOT Your Personal Brand
It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.
I am always flipping between seeing LinkedIn as a useful tool and experiencing it as flea market. But one place it should not be used for is to send terse rejection notes. Meet Kelly Blazek. Or at least this might be one of the few places you might now see her. Following a particularly terse and some would say nasty rejection of a unsolicited request to connect on LinkedIn,… Read More »How to behave badly on LinkedIn
Polar vortex’s aside has this month seemed like a whirlwind? Over 8% of the year has already gone by! It certainly seems that way for me. Since the new beginnings post I have been working at getting in to a routine that addresses my new life format going forward. With my separation I now have the children 50% of the time, one week on and one week off. That means… Read More »8% Gone