With the news this week that the Conservative party are vetting Facebook profiles attendees to rallies and events, even ejecting two students at one event, it's a good reminder that you need to be vetting your own profile before someone else does. Three good rules regarding anything you post online: Would you be happy with your mother reading it? Is it equally oaky to see what you are posting on… Read More »Are you vetting your own Facebook profile?
Facebook makes a very poor job of keeping its users informed of changes they make to your account. This case in point. The default setting on your news feed is now only seeing feed from those friends who you interact with on a regular basis. So if you wondered why someone you know had seemed to 'disappear' faster than Hosni Mubarak it is because you have not intereacted with them enough. Now… Read More »Where oh where have all your Facebook friends gone?
So let me get clear on this…….it is personal branders who are narcissists – right? Maybe its just me, or maybe it's because it is awards season, but there seems to be an increase in the number of self congratulations flying around from 'gurus' - several recent examples spring to mind: – The marketing expert that continues to decry all other forms of marketing other than their own and then litters their stream with self… Read More »And the award goes to……….
2011 promises to be a different year from the last two or three in a number of ways. In reading a number of predctions and outlooks it would certainly seem that networks are going to play an even bigger part than ever before. A couple of recent employment and hiring surveys have identified that recruiters and hiring managers are going to be using the main social networks of LinkedIn,… Read More »Are we ‘related’? – Lets connect, friend and follow
One of the exercises I have introduced in my workshops is taking a before and after headshot and getting the audience to guess the vocation of the individual. There seems to be several schools of thought out there at the moment as to how you should present yourself in terms of picture in online profiles. I have seen a number of leading social media experts advocate the use of the same… Read More »Are you being one dimensional with your picture?
In several discussions with clients recently, the whole area of social media and how they should be thinking about their personal brands has come up. At a recent presentation by Kevin Durkee of The Jet Star Group, he talked about the fact that the use of social media is "a conversation happening at the speed of light. Also he outlined 20 tips for companies to consider when communicating their brand via… Read More »How do you communicate your personal brand via social media?
Getting clear on your personal brand is about as easy as trying to get a flight out of Western Europe at the moment! And like getting up in the air too soon, jumping in to communicating and publishing your personal brand online could mean that your brand ends up spluttering a little, not performing optimally or at worst causing you to stop all together and come tumbling back down to… Read More »I Can See Clearly Now The Cloud is Gone!
I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts: Compared to 2007, banner ads are being clicked on 50%… Read More »Mitch Joel at The Art of Management