The following story is an example of how the actions recommended in this series of articles can work for you. Whilst they are intended mostly for longer conferences they can apply and work equally well to one off events.
In our time-crunched lives and with the option of virtual events, physically attending conferences can be a hard decision to make. Approach events with more than just looking at the speaker line up, the complimentary networking sessions or in some cases to get the professional development credits checked off. Instead actually measure the ‘return on investment’ of attending a conference. Start using this mindset and you will see the value to your organization and your personal brand in getting out there.
I once went to hear Keith Ferrazzi, author of “Never Eat Alone” speak at the University of Toronto’s Rotman School of Business. I learnt about the event from the organizer who had booked me to speak there a few months earlier.
I followed Keith’s advice in his book about ‘bumping‘ the speaker before they go on stage and engaging them quickly to gain a follow-up. I had brought my copy of the book and asked him to ‘sign it before he became famous’ – a quote from the book. He commented that I had obviously read the book and I said it was (and still is) my most referred and recommended book on networking. I have even given several people copies as gifts. I then told him that I would like the opportunity to follow up with him to discuss how to make his book the #1 business book in Canada. “Absolutely” he said and handed me his card.
As I walked away, someone behind him had taken my lead and asked for their book to be signed. I heard Keith ask the person….Read More »7 Best Practices For Being a Conference Guerrilla