Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand. Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers,… Read More »Showcase Your Personal Brand by Writing a Book
Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand. When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar
This past week I had the almost forgotten pleasure of attending a live event. It was a comedy night, which probably was even more attractive to many who attended given we have not had a lot to laugh about over the last 18 months. Initially, it felt a little disconcerting, sitting next to someone I did not know. Of course, everyone was masked and vaccination status had been checked at… Read More »Are You Meeting in Person Again?
I am certainly thankful for many things, including the opportunity to drop into your busy lives and share a little of what I feel might help you with your careers and lives. Once the big holiday south of the border is over (Happy Thanksgiving to all my US readers by the way) and you have resisted, as best you can, all the temptation of Black Friday and Cyber Monday there… Read More »What has your personal brand got to be thankful for?
There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL
This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?
At school, I spent my very first and last days in the headmaster’s office. Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, I… Read More »What Would You Tell a High Schooler Today?
This year is the 20th anniversary of Tom Peter’s article in Fast Company entitled “The Brand Called You.” Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. If you Google “Brand Called You” the article still appears at the top of the rankings. He wrote; “Regardless of age, regardless… Read More »7 Things You Need to Know About Personal Branding
Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017
At age 5, on my first day at school. the headmaster stood up in assembly and proceeded to reel off a number of rules to follow. One of them was not to walk down the grass bank. I wondered why. He never explained. So at the first break, I promptly went out on the school field and started to walk down the grass bank. A teacher saw me do this… Read More »The Rules Still Apply