What would you achieve if you weren’t afraid of being laughed at for your personal brand? In the age of “gotcha” culture, people are terrified to do anything for a personal brand that might be laughed at by my podcast guest this week, Steve Sims is the exact opposite. Listen to the full episode now: In this conversation, Steve shares why most of us never go for the goals we… Read More »Go For Stupid With Your Personal Brand
The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business. Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words. Listen to the full episode now: Since the pandemic, people are now even less willing to spend time and money on… Read More »3 Success Steps in Building a Human Marketing Funnel
When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our language. This is also important in how you will build your personal brand online. Google isn’t just for finding a solution to a problem or… Read More »How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1
The magic of AI technology is no longer only available to scientists and Hollywood, but right at your fingertips with easy-to-use software that can aid your content marketing. Since Artificial Intelligence mimics human behavior, it can be in a large variety of fields but our guest this week shares how it can multiply your work output to advance the marketing of your business. Listen to the full episode now: CEO… Read More »Leveraging AI technology to fast-track content marketing creation
This tip is from a question which was sent to me by Carol via the voicemail feature you can see on the teal coloured tab on the right-hand side of this page. You can listen here; This is what I think; Firstly, good for you for looking at adding different media to your profile and making it more what I call ‘3D’. More and more of us are consuming content… Read More »Do you have this on your LinkedIn profile?
Usually for me, there is one book that I read each year that I would say to anyone "It's a must read" – for 2009 this is THE book. With some books I buy they are hard to pick up again – with Six Pixels of Separation I found it hard to put down – in face I have started to already read it again! This book will go on… Read More »Getting Online is Easy – But What Are You Doing With It?