No tech. No power. On August 14th, 2003, 50 million people in North America went without for 30 hours. For one week every July while my kids were growing up we had a whole no tech week. It is almost a surreal experience not to feel tied to an e-mail or phone call or checking in on social media. Tech is our world. THE key tool in communication. But it’s… Read More »How Long Could You Survive No Tech?
No one can claim to correctly know how a particular social media platform or website algorithm works. Unless they are one of the engineers at the company. But as marketers, we spend a lot of time trying to figure out or game the algorithm. And the engineers spend even more time trying to thwart us. After all, their job is to keep us on their website longer. Our goal is… Read More »LinkedIn Algorithm Insights. Up Your Social Media Game
This past Thanksgiving weekend we had a friend drop by on the Sunday afternoon. It was a little surprising because both their kids were back visiting from school for the weekend and we assumed they would be wanting to spend their time with them. “Oh it’s ok” our friend said “They are taking some reel time.” I assumed I had heard REAL time, but it was REEL time. In other… Read More »Are you living the right type of reel time?
Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand
In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there… Read More »The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin
Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand. When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar
Listen to the full episode People will often say they make a buying decision based on a gut feeling or reaction. It’s probably more likely they will do that around the initial reaction but it’s much more likely a lot more thought and activity happen before that final sale is made. With so much technology available at our fingertips we have a lot that can help us Why you’ve… Read More »Building Your Personal Brand with Science
Unless you have erased Facebook from your world you can’t help to have noticed the announcement last week about their changing the company name to Meta. We can all speculate as to the reason behind this, beyond the inevitable PR spin from Facebook, and perhaps tie it back to the bad press and coverage they have been receiving lately. But there is a lot more to the name change than… Read More »Have You Thought of Re-Naming Yourself?
The old saying of a picture tells a thousand words rang true when I walked into the washrooms at the golf clubhouse. It’s been fun this summer to pick up golf clubs again after a decade of not playing. Part of the reason was a reward to me and the other was finding a social and networking outlet that could still be done safely. A bonus was I found visual… Read More »Are You Using These Visuals in Your Marketing?
A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed. Although they had thousands of followers and connections the engagement on their posts was low. Why was that and what could be done? My advice resulted in this message from my connection a couple of days later; Wow. You weren’t wrong. ???? I did one post without a photo that flopped,… Read More »Publish and Be Damned