Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand.
When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create a personal brand and not have to do everything. The way you can make this happen is to have a team of trusted people behind you. They might even become partners in the business which enables you to scale your business.
In other words, there are strategies and plans that you can put into place to have the client feel comfortable working with your team and still feel they are connected to you.
This can be particularly important when it comes to communicating your personal brand. However, the challenge when it comes to content, especially for a personal brand, is you are probably already stretched in many different directions. That can mean creating content needs to be as efficient as well as being effective as possible.
Create Marketing Content
What if we told you that you could create 23 pieces of content a week by only putting in 3 hours of work?
Sounds impossible?
This is exactly what our guest on today’s episode does on a regular basis, and it works! Find out how they make this possible by listening to the podcast episode;
Meet Jas Takhar
Jas Takhar runs a successful real estate business and figured out how to create great content and then repurpose that content to a variety of formats to use on different social media platforms and build his personal brand. He is the epitome of ‘work smarter not harder’, and on this podcast episode, he shares the secret to how he built a personal brand and was able to build a team around it and make it work, as well as create the most content in the least amount of time!
Tune in to hear a story of how not following the norm, and doing things your way can take you a long way.
You Will Learn
Topics discussed in this episode:
- How Jas consciously built a personal brand
- The tragic loss of a business partner
- Jas’ take on putting his face on the company
- Advice on the risk of creating a personal brand
- How Jas goes about planning content
- Jas’ “lazy” system of content creation
- Benefits of starting with long-form content vs. short-term content
- Jas’ favourite personal brand
- A tip on how to get content ideas
- Jas’ favourite business book or podcast
- How Jas sharpens his sword every day
- Jas’ favourite quote and why
Find Out More About Jas Takhar
Website: https://jastakhar.ca/
Follow on Instagram: https://www.instagram.com/jastakhar13/
Watch on YouTube: https://www.youtube.com/c/JasTakhar
Listen to Jas’ podcast: https://podcasts.apple.com/ca/podcast/jas-takhar-podcast/id1383371381
Follow on Facebook: https://www.facebook.com/jastakhar13
Head to Apple Podcasts to listen to more episodes or where ever you listen to podcasts!
Check out how to build your personal brand with video in episode 52 – https://paulcopcutt.com/episode52/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb
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