The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?
Growing up in England it was considered bad luck if you did not go running around doing “Pinch, Punch first day of the Month” on the first day of every month, the bad luck was more in the form of bruised arms because once you did it to someone they could not do it back to you. “Pinch, Punch first day of the Month” involves pinching and then punching the… Read More »Linkedin’s Pinch, Punch First Day of the Month
A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?
I continue to be excited by many of the LinkedIn changes, features and future promises, such as; Profile view change to enhance your personal brand – Ooops I think LinkedIn did it again – read about it here Active status in messaging so you know when someone is on LinkedIn – How to professionally stalk someone – read about that here Public posts where you can go beyond LinkedIn and get found on Google – 3… Read More »Have you tried this new LinkedIn mobile search feature yet? I did twice recently with interesting results
A few weeks ago I had the pleasure of being interviewed by a fello Brit and entrepreneur James Burchill – The Side Hustle Coach for his You Tube channel. I have been a guest on several podcasts and local shows over the years and what I loved about James’ interview was how differently branded it was; It took place in his car, a Smartcar (and yes he came up with… Read More »What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?
Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!
You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy
Previously Linkedin has shared that the average user may be spending less than an hour a month on the platform. Their recent design changes and reward for greater engagement in terms of your profile visibility will help, but it can still be frustrating when you reach out and don’t hear back as quickly as you would like from someone. It would be great to know when they are there, wouldn’t… Read More »How to Professionally Stalk Someone on LinkedIn
LinkedIn profiles can now potentially be seen by others outside of LinkedIn through Outlook. There may be occasion where you do not want your LinkedIn profile to be visible outside of LinkedIn unless someone is logged into the platform. I have recorded a quick instruction video here How do I make sure my full LinkedIn profile is not visible to others unless they login to LinkedIn? Or follow these instructions; Go… Read More »How Do I Make Sure My Full Profile Is Not Visible To Others Unless They Login To LinkedIn?
Because of commercial search limits on accounts or because a profile is further removed from you than 2nd degree it may be difficult to see a full profile. Kris asked if there was a way to still see their details. Here is a possible workaround. Some of your ability to see what is on someone’s profile depends on how they have configured their privacy settings. This is the first action under… Read More »How to Look at Profiles When Not on LinkedIn