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Finally building your personal brand through great recommendations. Problem solved

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”  Paul Rand Online reviews are becoming the default place for us to check up on a hotel, airline or new restaurant. When we travel, we first check to see what others have experienced .  Several surveys identify that almost 9 out of 10 of… Read More »Finally building your personal brand through great recommendations. Problem solved

Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School

“Education is what remains after one has forgotten what one has learned in school” Albert Einstein This week sees the return to school for children here in Canada. I am especially grateful as my two have returned to education here after a year in Bermuda. For many there is a mix of excitement, trepidation and relief – and that is just the parents! It used to be all about learning… Read More »Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School

Do You Have What It Takes To Succeed With Your Linkedin Profile?

“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep… Read More »Do You Have What It Takes To Succeed With Your Linkedin Profile?

How to ACE Connecting Your Personal Brand to Your Work

Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value.  Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work

5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention

“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for what may be a final few summer days by a lake, not in a $100… Read More »5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention

4 Steps to Turn Social Media Into a Positive Customer Service Experience

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in… Read More »4 Steps to Turn Social Media Into a Positive Customer Service Experience

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

8 Steps to Captivating an Audience Demystified

“Getting an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen Our summer continues and we are just returning from a road trip touching on Lake Huron and Lake Michigan. It also involved taking in the Vans Warped Tour – – a day of hardcore music – my son’s ears are still ringing! A few weeks ago was… Read More »8 Steps to Captivating an Audience Demystified

To People Who Want To Review Your Year – But Can’t Get Started

For the last week the kids and I have been at the YMCA Family camp. It’s a vacation we take each year and has become something of a tradition. In fact this year my son had a chance to go with a school friend on a Caribbean vacation at the same time. He declined saying he could not miss family camp! Activities are the watch word at the camp. Every… Read More »To People Who Want To Review Your Year – But Can’t Get Started

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast