This is the core message of Gary Vaynerchuk’s latest book Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy, Social World. Although the book is referring to business brands and marketing, the tactics and approach can be applied equally to your own personal brand. either way ignore this book at your peril! Here is my recent quick Amazon.ca review; @GaryVee has done it again… Read More »You Gotta Give Before You Can Ask
According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game. And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense. See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl
Polar vortex’s aside has this month seemed like a whirlwind? Over 8% of the year has already gone by! It certainly seems that way for me. Since the new beginnings post I have been working at getting in to a routine that addresses my new life format going forward. With my separation I now have the children 50% of the time, one week on and one week off. That means… Read More »8% Gone
So how did 2013 turn out for you? For me there was a huge unexpected ending over the last three months that caused me to really stop and have to put many things aside, including regular blog writing. I was in maintenance mode, mostly maintenance of and for myself. If you know me that is not usual. In fact that failure to care for myself was one of the factors… Read More »New Beginnings
I apologise because I cannot remember where I originally found this to attribute it. But it will take just 37 seconds to read and change your thinking. Two men, both seriously ill, occupied the same hospital room. One man was allowed to sit up in his bed for an hour each afternoon to help drain the fluid from his lungs. His bed was next to the room’s only window. The… Read More »Change Your Viewpoint
With poetic apologies to Theodore Seuss Geisel but I so enjoy reading the original to my daughter I dug out my original birthday tribute to the man. Congratulations! Today is your day. Theodore Seuss Geisel ! It’s your 107th birthday! You have attributes that stand out. Skills that show you’ve paid your dues. You can steer yourself any direction you choose. You’re on your own. And you know what you… Read More »Oh the places your personal brand will go!
Just under 2 weeks ago I launched my 2013 Reader Survey. This is the first time I have done this exercise in such a direct and open way. Usually I would rely on anecdotal feedback or by asking a few questions. But this has helped me a lot in getting to know more about my readers and what is important to them. I hope that it will help me to… Read More »5 Insights From My Recent Reader Survey
You must have been on a different planet if you did not see something this past week or two related to Breaking Bad. There are almost 2 BILLION web references on Google, nearly 6 million Facebook likes and #GoodbyeBreakingBad on Twitter was being added at over 100 per minute during the season finale, which broke records, delivering 47% more viewers than the last season finale. I have yet to see… Read More »5 Steps to Breaking Bad Personal Brand Habits
Some of the top professionals and career experts on LinkedIn are making a very basic and in many cases obvious mistake with their profiles. The danger for all of us is if this continues, LinkedIn becomes more of a flea market than a professional network.
But you might be doing the same, without knowing. This collection of well taken headshots are all purported to be of various professionals on LinkedIn. One of them even recently reached out to me to make a connection. But I noticed that her image had a watermark from one of the stockphoto services which immediately made me suspicious.
I uploaded their image to Google Image Search and discovered the same image was available for purchase on Shutterstock and 123RoyaltyFree as well as being used on a national women’s association website and in an industry magazine. She was also used on more than one LinkedIn profile.
Usually when receiving a new request for a connection I do not immediately recognise I look to see who else in my network might know them. Considering other perspectives I wondered if this was this being done out of a desire for some level of privacy? Or was my instinct correct, were there other phantom profiles? Sure enough I started to find some of Amanda’s ‘friends’.
What was even more shocking was how many leading career experts and professional ‘gurus’ (some even networking and social media experts) had these types of profiles as 1st level connections. How was this so? Maybe it was a…….
Read More »Do You Make This Profile Damaging Mistake on LinkedIn?
I want to make my blog more relevant to your needs and interests. To do that, I need to know more about YOU. As a result, I have created my 2013 Reader Survey. Would you please take a few minutes to fill out the survey? By doing so, you will ultimately be helping yourself. Why? Because you will be helping me make my posts even more interesting and relevant to you.… Read More »Please Take My 2013 Reader Survey