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Is someones personal brand getting up your nose?

If someone is getting up your nose, then it may be on purpose as a way to influence your perception and connection to them. According to a recent Bloomberg Business Week Article there is a growing industry in the creation of ambient scents associated with brands and customer experiences. I can distinctly remember many years ago hearing about the UK supermarket retailer Tesco was reported to be pumping the fresh baked… Read More »Is someones personal brand getting up your nose?

How much are people talking about your personal brand?

When it comes to your personal brand, how much of it's reputation is being communicated by word of mouth? Or how much is being 'put out there' using the many forms of social media? Having a good online brand is important, but in the initial stages of consideration and comparison do not underestimate the power of word of mouth.   One definition of 'brand' is "What other people say it is".… Read More »How much are people talking about your personal brand?

Have you determined your personal brand legacy?

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 Louis Oosthuizen was the rather unexpected winner of this past weekends British Open, one of the four major golf championships, at the home of golf St.Andrews, he practically led the tournament for the final 3 days. And it was with a degree of thanks in part to someone elses personal brand, or at least their desire for a vision greater than their own success and golf game – that of another excellent South African golfer… Read More »Have you determined your personal brand legacy?

Have you made “The Decision” regarding the value of your personal brand?

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If you ever questioned the value that a personal brand can deliver, look no further than the noise and intensity of last weeks 'career decision' by LeBron James about where he was going to play next season in the NBA. Not only did we see the organization now developed behind his brand – his own TV special on ESPN, managed by his company plus everything else going on – but… Read More »Have you made “The Decision” regarding the value of your personal brand?

Are you just a grain of sand on a beach?

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Gaping Void Cartoon Summer weather has certainly arrived here in Southern Ontario – we are sweltering, but I know February is just around the corner – so the longer and hotter the better! With this hot weather leaving many of us breathless, pictures can sometimes cover many words. I have been a fan of Hugh McLeod's work for a number of years and this recent cartoon (link above) was just so… Read More »Are you just a grain of sand on a beach?

OH – Canada! played on the vuvuzela

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This is a Vuvuzela – the African horn that is being blown incessantly at the World Cup soccer matches, it sounds like a cross between a car horn and a persistent mosquito! There has been a lot written and said about how annoying it is and that it should be banned – but this is counter to the brand of South Africa as host of the World Cup, I do… Read More »OH – Canada! played on the vuvuzela

Who would you pay to come to lunch with you?

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Last week someone bid $2.6 million for charity to have lunch with Warren Buffett – now that really does place value on someone's personal brand and expertise! My Dad always said there was no such thing as a fr^e lunch and when you are meeting someone for lunch for business you need to make sure that you treat it like any other business meeting. Define the objectives and goals for… Read More »Who would you pay to come to lunch with you?

Are you maximising those photo opportunities for your personal brand?

We all get photographed now and again, often in groups of people – so how do you get your personal brand noticed ahead of the rest? Simple – make sure you stand on the extreme left of the photographer – your right facing them. 99 times out of 100 the caption underneath the photo naming people will run left to right – you get named first! This was just one… Read More »Are you maximising those photo opportunities for your personal brand?

Do you whistle while you work?

  For the last few months I have been making much more use of public transport (more to follow in another blog post) and I am sure many of you have seen the coverage, photos and even videos of employees on the TTC (Toronto Transit Commission) subway and buses? Certainly this type of coverage and negative online commentary is not good for a brand that is already under pressure to… Read More »Do you whistle while you work?