On the eleventh day of Christmas my brand strategist advised to me; Network all the time, Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s.   Too many times we come to reply on our network when we want something,… Read More »The 12 Days of Personal Branding – Day 11

  On the tenth day of Christmas my brand strategist advised to me; Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s.   Everything that you do or use are also a reflection of your brand and they communicate if… Read More »The 12 Days of Personal Branding – Day 10

  On the ninth day of Christmas my brand strategist advised to me; Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s.

On the eighth day of Christmas my brand strategist advised to me; Build an effective plan Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s.   Once you are clear on your message you need to set a plan to communicate it effectively. In letting your target audience know about you… Read More »The 12 Days of Personal Branding – Day 8

  On the seventh day of Christmas my brand strategist advised to me; Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know how you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures… Read More »The 12 Days of Personal Branding – Day 7

  On the sixth day of Christmas my brand strategist advised to me; Know your key strengths. Dif-fer- ren-ti-ate Know what makes you special Find out what others think, Set measurable goals, and have very clear and focused VP’s. Why spend so much time looking at improving weaknesses? You will have a handful of really key strengths that if you spent more time emphasizing you will be way more successful.… Read More »The 12 Days of Personal Branding – Day 6

  On the fifth day of Christmas my brand strategist advised to me; Dif-fer-ren-ti-ate Know what makes you special, Find out what others think, Set measurable goals and have very clear and focused VP’s. It’s no longer enough to have X years experience and a good qualification – sometimes those are just the entry stakes to get considered. There are many out there with similar skills and experience – you… Read More »The 12 Days of Personal Branding – Day 5

On the fourth day of Christmas my brand strategist advised to me; Know what makes you special Find out what others think, Set measurable goals and have very clear and focused VP's. Everyone is incredibly pushed for time, so ensuring you make the most of it is key to personal branding success. That means being very clear about who you need to be connecting and communicating with so that you… Read More »The 12 Days of Personal Branding – Day 4

On the third day of Christmas my brand strategist advised to me; Find out what others think, Set measurable goals and have a very clear and focused VP. The 360 Reach assessment now has a new version about to launch. The 360 enables you to go to a wide range of people (not just in work) and gather feedback as to their perceptions of your personal brand. This feedback is… Read More »The 12 Days of Personal Branding – Day 3