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Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

Are you leveraging your natural strengths?

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  Never underestimate your strengths. The things that you do so naturally are sometimes ignored. Very often the skills that we use every day that come to us so easily are the ones that we almost take for granted. Because they really are no effort for us we run the risk of not leveraging them as much as we should. Others see those unique skills much more clearly and because… Read More »Are you leveraging your natural strengths?

Can you compete with a $100,000 a week soccer player?

  This summer in the UK saw a new move by the agents and PR staff for a UK soccer player Michael Owen – A 32 page Personal Brand Portfolio! Owen was being released by his then soccer club, Newcastle United and was looking for a new home – ideally in the UK Premier league. The UK sports press was not very complimentary about his chances as he had a… Read More »Can you compete with a $100,000 a week soccer player?

Energize Growth – NOW

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  I am currently working with the author of this book, Lisa Nirell, as my coach and really enjoying her guidance, mentoring and challenging. Much of what I am delving in to is covered in part by her book. At last a business coaching book that understands the challenges entrepreneurs face at various levels of their business growth and offers practical, realistic and challenging solutions to stimulate action and moving… Read More »Energize Growth – NOW

How Michael Jackson, The Brand Icon, CanTeach You Something About Personal Branding

 There was an article posted by on the Harvard Business Review How Michael Jackson Became a Brand Icon and interestingly it's author John Quelch kicked off with the following comment; "Countless books advise how to build your personal brand. Michael Jackson was so unique that he cannot realistically serve as anyone's role model in that effort" But, I beg to differ, the fact is Michael Jackson was a personal brand… Read More »How Michael Jackson, The Brand Icon, CanTeach You Something About Personal Branding

Is your personal brand failing to impact the competition?

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The new iPhone 3GS recent launch saw two impacts – Apple dropping the price of it's 'older' model and more significantly Palm's share price dropping by 7%! It seem's like never a week goes by without another new phone hitting the market – I heard that the lifespan for a smartphone before it becomes 'obselete' and overtaken by a faster, sleeker, more buttons and gadgets phone is about 3 months.… Read More »Is your personal brand failing to impact the competition?

Are you being memorable enough?

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  A good friend once said to me that on your birthday you should always try to do something you have never done before. It's a great philosophy. My son Aidan turned 9 last weekend and he had a party for a handful of his friends. We had given him a few options, but one that seemed to really interest him was Circus School! Well that certainly fell in the… Read More »Are you being memorable enough?

Here we go again…….

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I've been there before And I'll try it again But any fool knows That there's no way to win Ray Charles So we see that yet another senior executive has potentially lied about their qualifications and the shareholders (down 54% since the news broke in early  December) get to feel the impact. The SEC is now going to examine the  case of CEO James Peterson of Microsemi Corp. See story… Read More »Here we go again…….

Winter sports? – I am NOT Canadian!

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When I came to Canada over 12 years ago amongst the many pieces of advice I received was "If you are going to live in Canada then you need to get in to winter sports" The closest I ever got to Canada and winter sports in the UK was watching Eddie "The Eagle" Edwards compete on the ski hill at the Calgary Olympics. Amazingly for an Englishman who had hardly… Read More »Winter sports? – I am NOT Canadian!

You’re so Thain, you probably think this post is about you

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You get called to your new bosses office for a chat – things might appear a little ominous You agree that things have not gone as well as you expected, but then it is the economy after all, but since you have been in the job you have had made some significant changes for the good, saved the  company so money and set it on a better track. There are some… Read More »You’re so Thain, you probably think this post is about you