467 – I’m back
467 emails in the 'In Box' might even wipe the smile off Mickey's face. More on my branding observations at Disney later but for now back to the keyboard.
The Apprentice – Week 5
Two poor team performances were only topped by the non-existent leadership of the non-existent Aaron. His lack of presence in the boardroom the week before had not gone unnoticed by Trump and when his team lost this contributed to his downfall. He was gone and no-one noticed. Check out the details at The Apprentice
25 and I’m off
My In Box is now down to 25 messages and once they are gone – so am I – a week at Disney which I am really looking forward to experiencing the famous Disney customer service – and watching my kids have a ball. I hope to be coming back with some great brand insights that can applied to you and your personal brand – watch this space! That's all… Read More »25 and I’m off
Combatting Meeting Boredom
I just thought this was fun – sent to me by a colleague – I loved the testimonials! Do you keep falling asleep in meetings and seminars? What about thoselong and boring conference calls? Here's a way to change all of that. 1. Before (or during) your next meeting, seminar, or conference call,prepare yourself by drawing a square. (I find that 5" x 5" is a goodsize.) 2. Divide the… Read More »Combatting Meeting Boredom
Are You Following the Personal Brand Rules for 2007?
Interbrand, via its web site Brandchannel.com has just recently produced its 2007 Brand Marketers Report, which found that whilst the state of brands was generally good there was certainly room for improvement and there were a number of insights as to why this was – I found some real relation to this and the management of personal brands during 2007. 1. While the impact of brands is clear, most major… Read More »Are You Following the Personal Brand Rules for 2007?
Apprentice – Week 4
At last Arrow wins – and by a big margin! Kinetic's marketing strategy was awful, the two people in marketing should have been brought back to the boardroom and both fired! In the end Marisa (one of the marketing team) got fired, but Derek should have been there too. If Marisa had spent more time arguing a logical case versus screaming and interupting she might have had a better chance… Read More »Apprentice – Week 4
Time to Turn the Tables?
Kevin Wheeler has written an interesting article on ERE Network about the future of third party recruiters. "Third Party Agencies – Where Are They Headed?" I particularly liked his idea of candidates getting a guarantee of the recruiter finding them a job – now that would be something! Last time there was a shake up in the industry it was the last recession and thankfully it saw the disappearance of… Read More »Time to Turn the Tables?
The Art of Branding Yourself in Business
Good article recently on Yahoo's Investment website – check it out here – even the legendary marketing icon Al Ries is now talking about personal branding. A key with personal branding is to know your target audience and what you are uniquely placed to do for them – as the article finishes – Know your target audience. This is critical to a personal branding campaign. "If you try to do… Read More »The Art of Branding Yourself in Business
Monster Roars!
10 years ago when I first arrived in Canada the daily main newspapers were full of jobs, on a Saturday as many as 30 pages – now you are lucky to see 3! The on line job board has taken over, but according to CareerXRoads survey their impact is not as great as perhaps you the job seeker might think. In fact I will bet that if you are in… Read More »Monster Roars!
Corporate Guide to Blogging
Edelman the global PR company has just produced a very interesting report on blogging – including some great demographic data in terms of who is reading blogs and how often. If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here. Blogging is not the answer for everyone when thinking of building… Read More »Corporate Guide to Blogging