Our local IKEA in Burlington this week did an analysis of their customer base by postcode (if you have ever shopped at IKEA they always ask you for your postcode) and discovered that a high number came from the Hamilton area. So early yesterday morning they dispatched 7 employees dressed in IKEA bright yellow tops to downtown Hamilton and proceeded to give away $14,000 (probably about the cost of a… Read More »Have You Given Away A Sample Recently?
Having lunch the other day with a client at Red Lobster I noticed the following coaster (beer mat to we Brits). All that was on it was a red lobster in some sand and the words "If this coaster is a conversation piece, may we suggest another drink?" Simple, perhaps not original, but it got a smile from me and actually stimulated a conversation with the small business client as… Read More »How Are You Getting A Message Across?
Came across this story today, reminded me of when my brother went for a job as a money teller for the post office in the UK. One of the interview questions was "If someone came to your window with a gun and demanded money what would you do?" My brother answered – Gulp! Wish I had taken the day off! Give them the money! Here's the other way: Let's hope… Read More »How Far Would You Go For Your Employer?
I have spent most of today fielding rogue e-mails that originated from another e-mail address I use that went to about 40 – 50 people and proceeded to bounce and bounce and bounce – I lost count after deleting over 500 e-mails! It was not fun, but it made me think both how reliant we have gotten with technology in general and how impatient we have now become when things… Read More »Technology Sucks!
The American Marketing Association (an organization you would think would have a handle on dealing with e-marketing) is driving me nuts. I originally had signed up for their newsletter and received it for a while, reading it with varying levels of interest. It became one of those in my in box that was surplus and so I unsubscribed. Since then I have tried to unsubscribe several more times, each time… Read More »I Do Not Want To Hear From The American Marketing Association!
My goal is to get a weekly copy of Innukshuk out there and a week day entry to my blog and I have been getting withdrawl symptoms because it is almost 3 weeks since the last issue. The funny thing is that once you get out of the daily and weekly flow its hard to get back in to the groove of writing again and the same can be said… Read More »Its Been a While
Just getting a chance now to post anything on the blog – this week has flown by and tomorrow I am out again so very little chance once i have played catch up to post any 'words of wisdom' – sometimes you have to let things slip! Nice to see the weather doing something decent – at last!
Today is the launch of Seth Godin's new book – 'All Marketers Are Liars' – from what I have read so far another winner and one you should add to the book shelf.
So no great surprise to most that Kendra won tonights Apprentice, the last show of this program is always such a let down and lacks some of the 'drama' that the rest of the show offers. Tana really blew it in the final task with the way that she treated and spoke about her team – there was no way after that, that Trump was going to hire her –… Read More »The Apprentice
I was quite amazed by the news earlier today of Belinda Stronach crossing the floor of the house of commons to join the Liberal party and be appointed immediately to cabinet. "Power intoxicates men (and I assume women!). It is never voluntarily surrendered. It must be taken from them" – James Byrnes, US politician I am sure the speculation will continue for days, and even weeks if the Liberals survive… Read More »Belinda..Belinda..Where Fore Art Though Belinda!