Fellow masterminder and business coach Chris Barrow has an interesting blog post – A New Definition of Marketing – about the Chartered Institute of Marketing in the UK and their decision to try and redefine marketing. It really does bring home why we are seeing such shifts in the whole branding and marketing approach – the consumer is now such an integral part of the mix and how they are… Read More »Define Marketing – Discuss
According to a recent poll by SEI (a provider of solutions to the financial services industry) Relationship Managers in the industry are more likely to stay at their current employer based on culture versus compensation. 69% said Culture was making them stay and 56% had said was the original reason they joined – 59% placed brand and reputation as the main reason for choosing. This is not just going to… Read More »Brand & Culture More Important Than Money
How do you get 70+ MBA students and a room full of alumni talking if its not immediately about jobs? Hold a networking event where there are 4 chairs like this that are sold for $10,000 each! Yesterday I had the opportunity to work with one of the current Ivey MBA classes on personal branding , time just flew by as we talked about personal brands and how they might… Read More »Lost for words? – Well I am just in the pink!
Ogilvy & Mather have done it again – another great, thought provoking, no holds barred viral ad as part of their Dove work – See ad 'Onslaught' on You Tube – just brilliant. O&M have done a fantastic job of getting their client very clear on their positioning, target audience and brand – are you able to say the same about your personal brand?
According to a recent survey "Lady Geek" put out by Saatchi & Saatchi in the UK – women are feeling left out of the equation when it comes to buying technology. You just need to take a look at the advertising that most of the Canadian electonics retailers put out there to understand if they get it or not. Future Shop is all about loud music systems and TV's that… Read More »Women May Not All Be Geeks – But They Do Use Technology
There is a good article in this weeks Globe & Mail written by the president of one of the large ad agency offices in Vancouver – "Enough With Follow-the-Leader Marketing" giving examples of how some successful brands have broken the traditions of what was expected in their space and subsequently been noticed. This tactic can apply just as easily to building your personal brand. Personal branding is about demonstrating your… Read More »Same Old, Same Old – Does Not Apply
There is an interesting white paper recently placed on Brandchannel.com – "The Seven Doors of Connection" – the seven areas as the potential common grounds that can bridge relationships and build connections between people and brands. This directly relates to personal branding – people love to connect to people – the essence of personal brand perceptions and also what many are looking for in terms of their relationship with their… Read More »Brand Connections
10 years ago when I first arrived in Canada the daily main newspapers were full of jobs, on a Saturday as many as 30 pages – now you are lucky to see 3! The on line job board has taken over, but according to CareerXRoads survey their impact is not as great as perhaps you the job seeker might think. In fact I will bet that if you are in… Read More »Monster Roars!
Edelman the global PR company has just produced a very interesting report on blogging – including some great demographic data in terms of who is reading blogs and how often. If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here. Blogging is not the answer for everyone when thinking of building… Read More »Corporate Guide to Blogging
According to an Edelman study of the top Fortune 500 companies – 32% are blogging in some way or another – download the report here. If you are planning to utilise blogging as part of raising your personal brand and have some target companies in mind that you might be interested in working for – check out who is blogging and who is not.