Today I am off to Montreal to deliver another personal branding workshop for a corporate client and can't wait to experience the shift that I see when people get it. Also have taken the opportunity to conect with a fellow personal brand strategist based in Montreal as well as connect with a couple of people who I have been meaning to contact and the trip is a great excuse.
After running a personal branding workshop for a corporate client yesterday, I am still excitied by the possibilities that we came out of the day with – and I trust the client is too. The feedback from the participants was positive and I will be following up with each of them in a few weeks to see if they have implemented the personal branding actions that they said they would… Read More »Still Flying High
Before presenting a workshop yesterday morning at the Oakville Chamber of Commerce I had the opportunity to listen to a really interesting keynote from Pierre Morrissette, CEO & President of The Weather Network. Much of what he said related directly to the challenges the small business owner has in building their business. What was really interesting was that he acknowledged: He did not know how to tell the weather –… Read More »What’s The Weather Going to be Like Today?
In the last 2 weeks I have received at least 3 phone calls from MBNA Canada asking for someone who does not live at my address (and never has). When I inform them that this is the case I am then trated to a quick advertisement for the company's credit card. First time I did not think anything of it. Second time I became highly suspicious. Third time I got… Read More »Can I Interest You in a Credit Card?
Our local IKEA in Burlington this week did an analysis of their customer base by postcode (if you have ever shopped at IKEA they always ask you for your postcode) and discovered that a high number came from the Hamilton area. So early yesterday morning they dispatched 7 employees dressed in IKEA bright yellow tops to downtown Hamilton and proceeded to give away $14,000 (probably about the cost of a… Read More »Have You Given Away A Sample Recently?
Having lunch the other day with a client at Red Lobster I noticed the following coaster (beer mat to we Brits). All that was on it was a red lobster in some sand and the words "If this coaster is a conversation piece, may we suggest another drink?" Simple, perhaps not original, but it got a smile from me and actually stimulated a conversation with the small business client as… Read More »How Are You Getting A Message Across?
The American Marketing Association (an organization you would think would have a handle on dealing with e-marketing) is driving me nuts. I originally had signed up for their newsletter and received it for a while, reading it with varying levels of interest. It became one of those in my in box that was surplus and so I unsubscribed. Since then I have tried to unsubscribe several more times, each time… Read More »I Do Not Want To Hear From The American Marketing Association!
An Associated Press report this week reported that one of the UK's top soccer players was removed from a nationwide school soccer promotion because of his swearing at referees. Wayne Rooney, a 19 year old who came to the spotlight at last years European championships with a world class display, has been dropped from appearing as the star guest at the under 13 semi-final for the Coca-Cola Cup due to… Read More »Does Coca-Cola Allow Foul Language To Endorse Products?
Yesterday saw the launch of the official logo for the 2010 Winter Olympics that will be held in Vancouver. There is already controversy over the use and design of the logo. See the logo Winter 2010 Even the head of the Olympic committee felt it reminded him of a hockey goalie – which I am sure was not the intention. Here is the official descriptionA uniquely Canadian symbol of friendship,… Read More »Pac Man to Appear at Winter Olympics
I was interested to see a flyer come through the mail today titled "Changing Brands Can Change Your Life" – it was an advertisement for environmentally friendly cleaning products and they were making an offer during World Environment Week – a good marketing tie in. It caused me to think more on the development of my own personal brand and also what personal branding is doing for my clients –… Read More »The Everyday Acceptance of the Word ‘BRAND’