"I wonder why some people have an issue with the concept of Direct Selling, Network Marketing or MLM..? I personally would prefer to buy from a Consultant who can be rewarded for sharing a better quality product they love, rather than buy from a company who invests millions (even billions!) in seductive advertising while paying celebrities to endorse something they never use…!" – Maria Elita Lots of excitement at my… Read More »And the Mercedes goes to………
It is probably right to say that most companies have some sort of unwritten corporate dress code, I can remember back in the 80's that Duracell, then an up and coming company, seemed to attract men who wore white shirts, red ties and blue suits! But how far should a company go in directing dress code to employees? It would appear that the Swiss bankers UBS went a little too far… Read More »Does your style reflect your brand or the companies?
A study conduced by the University of Western Ontario has found that water cooler chats amongst employees boots happiness, engagement and productivity. See Globe & Mail piece on this here. See now you have n excuse to discuss the latest hockey game!
A Globe and Mail article this week continues on the theme I blogged about the other day, Steve Jobs recent stepping down from day to day involvement at Apple and the subsequent share price drop http://paulcopcutt.typepad.com/just_my_toonies_worth/2011/01/why-steve-jobs-personal-brand-damages-apple.html about how the personal brand of the head of the company can effect the success of the organization. Read the Globe article by clicking here also some interesting comments about the title that the journalist chose for the article – perhaps… Read More »Celebrity CEO’s and their personal brands – continued……
The great thing about Baskin Robbins, as far as my kids think, is that technically they can try all 31 flavours of ice cream before making a purchasing decision. When people are considering you for that next great job, promotion or contract they may not be considering 31 candidates or competitors, but unless you have been giving them a little flavour for your brand on a regular basis, you may… Read More »Have you pink spooned someone today?
The news yesterday that Steve Jobs will taking another forced health leave of absence from Apple again had a negative effect on the company share price. The US stock market was closed for a holiday and the company is announcing latest results today, so you can be sure the timing of this was not coincidence, more a hope that good results news will counter the bad to some extent. That was… Read More »Why Steve Jobs personal brand damages Apple
Certainly many people know of the Bellagio fountains, enjoy the show…….
Just before winter started (or at least was meant to start) we ordered some new winter jackets and ski pants for the kids and we ordered then via L.L. Bean. A few weeks earlier we switched our TV to Bell satelite. The L.L. Bean order arrived promptly and one pair of pants was on back order and one jacket was the wrong size. A replacement was sent out the… Read More »Why Bell Canada Will Never Be Successful – and L.L. Bean will continue to be.
On my flight back to Toronto from Las Vegas I was talking with someone who attended the Consumer Electronics Show – the largest trade show that takes up all of the Las Vegas Convention Center and several local hotels. We talked about what was there and what was new. He said it took he and a colleague three days to 'walk the show' and even then they did not make… Read More »Why CES Doesn’t Matter
In my presentation yesterday at the Promotional Product Professionals International Conference, one of the challenges that promotional product professionals face, especially with access to global supply, is that many are able to source the same products at similar prices. So when competing in the market how do they differentiate? The usual answers for many facing similar challenges are: Drop the price my reducing margins or offer discount plans Quicker turnaround by holding… Read More »The Ultimate City of Promotion