9 The announcement this week that the receiver for Blockbuster Canada has failed to find a buyer for either the business or to take over the stores does not mean the end of DVD or Game rental, infact it presents a great opportunity. There are still plenty of people who have no intention or inclination to use online download services for movies – (even though Google has just quietly launched… Read More »Internet killed the video star
Shopping online is something we do now on a regular basis, but as more companies move toward this business model they need to ensure that they are delivering on the promises they make. One of those 'unwritten' promises is if its an online purchase then the expected speed of response and ease of use is almost a given. But based on three recent online experiences that is not always the… Read More »Are you delivering your brand promise?
You may have heard me speak or write about my wife’s business in the past? Well, two years into the business, she is now a Regional Vice President, Independent Consultant with Arbonne, a Swiss company offering vegan herbal botanical based health and wellness products www.kericopcutt.myarbonne.ca and continues to look for opportunities to share these amazing products with others. Well we were talking about this and the fact that I have… Read More »Is Personal Branding Just Skin Deep?
"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand
I was somewhat surprised to see the sudden departure of Don Schroeder the CEO of Tim Hortons, although with the companies recent results not reaching analyst expectations, the demands of the continuous success of a public company always weigh heavy. It was interesting to watch Don Schroeder in action a couple of years ago when I was one of the judges at the annual Financial Executives International Best in… Read More »Tim Hortons Loses Double Double Vision
One of the questions that is asked in the personal brand assessment I have set up for each of the leaders of the political parties in the upcoming Canadian election is "What car are they and why?" If you want to add your toonies worth click through here to the details on my blog from last week. Talking of cars, I am a very proud and excited husband today as… Read More »What does your car say about your personal brand?
Perhaps contrary to the belief of some, enthusiasm is one thing but leadership does not have to be all screaming! At a client branding workshop last week the subject of leadership or rather leadership brand came up and was a recurring theme throughout the company's retreat. Leadership both internally and externally is a strength for this client and something that I believe will be a key differentiator to their… Read More »Does your leadership brand determine the culture?
“If they show their indispensable talents and strengths, chances are employers will accommodate them.” Shelly Lazarus, CEO – Ogilvy & Mather
“We embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. We also developed these ideas in the belief that our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.” Richard… Read More »Using the Power of Personal Branding for Leadership Success
This was the title of the breakout sessions I delivered as part of the London Economic Development Corporations Student To Business Networking event last week, as well as the keynote to over 700 students and local company employees and it was interesting to note how many of them came up to me afterwards and admitted that they had not been paying as much attention to this as they obviously needed to as… Read More »Do you exist on Google and why should you care?