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Is Personal Branding Just Skin Deep?

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You may have heard me speak or write about my wife’s business in the past? Well, two years into the business, she is now a Regional Vice President, Independent Consultant with Arbonne, a Swiss company offering vegan herbal botanical based health and wellness products www.kericopcutt.myarbonne.ca and continues to look for opportunities to share these amazing products with others. Well we were talking about this and the fact that I have… Read More »Is Personal Branding Just Skin Deep?

Cancer is personal, so it’s part of my brand

"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand

Canadians – Have your vote now – What do you think are the personal brands of the leaders?

  The first week of the recently announced election here in Canada has been an interesting start to the campaign and already people are starting to compare the leaders personalities and styles as potentailly being the determining factor as to who wins and loses. Each party is playing to the personal brand of the leader to varying degrees, either seeing it as a strength or potentially a liability and based… Read More »Canadians – Have your vote now – What do you think are the personal brands of the leaders?

Are heights scaring your personal brand?

  This past weekend was my son's birthday party and he wanted to go rock climbing. Fortunately this was not outside in Ontario in February, but in a well equipped climbing gym just a few miles down the road. A few of his friends and he had been before and then there were a couple including my daughter who had never climbed. The gym had recently been the location for… Read More »Are heights scaring your personal brand?

Friday Funny

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  Shawn & George saw an ad in the Ottawa Daily and bought a mule for $100.   The farmer agreed to deliver the mule the next day.   The next morning the farmer drove up and said,"Sorry, fellows, I have some bad news eh, the mule… died last night."   Shawn & George replied,"Well, then just give us our money back."   The farmer said,"Can't do that. I went… Read More »Friday Funny

Love your career

Good friend and colleague Sital Ruparelia wrote this fun poem for Valentines day: Roses are red, violets are blue Here’s a Valentines poem, I wrote just for you Maybe you’re searching for “the one” job you’ll truly love A job so special, it fits like a glove Maybe you’ve set your sights on becoming a career changer To start a new business and become an entrepreneur Or maybe you’re just… Read More »Love your career

When school feels like home

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We are so blessed that our children attend what is what I believe is Canada's and fast becoming the finest Montessori program in North America. In working a few years ago with the principal and owner on the brand of the school we took one of his other passions "music" and developed an annual school fundraiser and over the years have had some amazing artists including Sarah Hamer, Kathleen Edwards and… Read More »When school feels like home

Will Toronto’s Brand Ever Live it Down?

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  With todays snow storm the memory of Toronto's mayor a few years ago calling in the army to clear the streets always comes to mind and this video is just a priceless capture of that sentiment, many in Canada will probably never let Toronto forget it! A fun piece for a snow day!  

And the award goes to……….

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So let me get clear on this…….it is personal branders who are narcissists – right? Maybe its just me, or maybe it's because it is awards season, but there seems to be an increase in the number of self congratulations flying around from 'gurus' -  several recent examples spring to mind: – The marketing expert that continues to decry all other forms of marketing other than their own and then litters their stream with self… Read More »And the award goes to……….

Who sounds worse?

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 In my house at the moment, I am recovering from a tonsillectomy, the kids are not sure which sounds worse, me or the cat with a furball! Either way I am still responsible for any clean up!