It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.
A trip for some client training in Philadelphia turned a little reminiscent of the move “Planes Trains & Automobiles” due to the snowstorm back in Buffalo. The training wrapped up on Wednesday, the same day as the storm and all flights were cancelled back to Buffalo. I was put on standby for the next morning with the next available firm seat being Saturday!! One cancellation and four standby bumps later… Read More »I’m Stuck in Philly!
So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever. This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here. Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail
Working with an image consultant as part of communicating your personal brand can be very beneficial and on occasion very life changing. As part of my brand and something I had been promising myself for a while was a pair of custom designed baseball shoes. If you have seen my presentations you will know the connection between baseball shoes and my personal brand. Last fall I did my annual… Read More »What Your Shoes Say About Your Personal Brand
There was some great brand re-enforcements and conversation starters that were evident to me at a recent meeting I attended in a mid-town winebar called Reds. There was everything from coasters with great W.C. Fields quotes on, as well as written in lipstick on the bathroom mirrors. Matchboxes, notepads and even Red pencils with “Stolen from Reds Midtown” stamped on them. But what really got us laughing and talking… Read More »7 One Liners That May Not Work on Valentines Day
According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game. And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense. See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl
With poetic apologies to Theodore Seuss Geisel but I so enjoy reading the original to my daughter I dug out my original birthday tribute to the man. Congratulations! Today is your day. Theodore Seuss Geisel ! It’s your 107th birthday! You have attributes that stand out. Skills that show you’ve paid your dues. You can steer yourself any direction you choose. You’re on your own. And you know what you… Read More »Oh the places your personal brand will go!
Yesterday saw the official end of circulation of the Canadian penny. The coin now costs more to produce than it’s actual face value. Already stores have signs out explaining how they plan to deal with cash purchases in terms of rounding up or down to the nearest nickel. So would you pick one up if you saw it lying on the ground? See a penny, pick it up, all day… Read More »Penny for Your Thoughts?
I almost felt like I was living the 12 days of Christmas at a recent networking meeting; 12 Mortgage Agents lending, 11 Realtors listing, 10 Financial Planners investing……… You get the idea. When you have a large event there will always be multiples of businesses, vocations and specialties. So when that is the case, how do you stand out? Meet Donald Lofthouse of Keybase Financial Group. He likely… Read More »This little piggy went to networking…….
Can you spot the difference? Apparently over at Microsoft they can't! The logo on the left came from a 90's Windows95 commercial, the logo on the right, with great fanfare, was launched as Microsoft's new logo, the first for 25 years. Hope they asked for their Fiverr.com investment back!