Last week someone bid $2.6 million for charity to have lunch with Warren Buffett – now that really does place value on someone's personal brand and expertise! My Dad always said there was no such thing as a fr^e lunch and when you are meeting someone for lunch for business you need to make sure that you treat it like any other business meeting. Define the objectives and goals for… Read More »Who would you pay to come to lunch with you?
Getting clear on your personal brand is about as easy as trying to get a flight out of Western Europe at the moment! And like getting up in the air too soon, jumping in to communicating and publishing your personal brand online could mean that your brand ends up spluttering a little, not performing optimally or at worst causing you to stop all together and come tumbling back down to… Read More »I Can See Clearly Now The Cloud is Gone!
Santa is a great example of a strong personal brand, because he satisfies the 3 C's of branding – Clarity, Consistency and Constancy. Clarity – He is very clear about his message. He wants to bring joy to all children of the world. Consistency – in various forms he has been delivering presents to the children of the world, every December 24th for over 100 years. Constancy – he does… Read More »What Is Santa’s Personal Brand?
My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas
My In Box is now down to 25 messages and once they are gone – so am I – a week at Disney which I am really looking forward to experiencing the famous Disney customer service – and watching my kids have a ball. I hope to be coming back with some great brand insights that can applied to you and your personal brand – watch this space! That's all… Read More »25 and I’m off
Today I am off to Montreal to deliver another personal branding workshop for a corporate client and can't wait to experience the shift that I see when people get it. Also have taken the opportunity to conect with a fellow personal brand strategist based in Montreal as well as connect with a couple of people who I have been meaning to contact and the trip is a great excuse.
On the recent long weekend in Canada, we took a trip down to New Jersey. Not my favourite place after spending a night sleeping at Newark airport just a couple of weeks previously – my view of the state was to say the least a little tainted. When I was doing some pharaceutical recruitment I also had a number of candidates who were considering moves to New Jersey head offices… Read More »At Least We’re Not West Virginia
Apparently – Culture! This was a play on a joke recently told on a New York radio station when comparing Toronto. But a survey released this week called the Anholt-GMI Nation Brands Index placed Canada in second spot behind Australia in terms of brand power – but only ranked 18th in terms of culture and heritage – something the surveys owner says is not unusual for Western nations. See the… Read More »Whats The Difference Between Canada and Yogurt?
We are planning a weekend trip to the US, bit of shopping and an excuse to get out and about. I was trying to book a hotel on line – a very frustrating experience when you do not know the area you are going to – there must be something tourist areas can do to help that process? I reserved a room at one hotel a day or so ago… Read More »A 72 Hour Cancellation Policy
"And when it rains on your parade, look up instead of down. Without rain there would be no rainbow" Gilbert Chesterton We just had a long weekend here in Canada and as with many bank holidays that I remember from the UK this one was a wet one also! We had many inches of rain and with two young children you can go stir crazy in a house very quickly.Luckily… Read More »Rain Rain Go Away