467 – I’m back
467 emails in the 'In Box' might even wipe the smile off Mickey's face. More on my branding observations at Disney later but for now back to the keyboard.
Web/Tech
The Art of Branding Yourself in Business
Good article recently on Yahoo's Investment website – check it out here – even the legendary marketing icon Al Ries is now talking about personal branding. A key with personal branding is to know your target audience and what you are uniquely placed to do for them – as the article finishes – Know your target audience. This is critical to a personal branding campaign. "If you try to do… Read More »The Art of Branding Yourself in Business
Monster Roars!
10 years ago when I first arrived in Canada the daily main newspapers were full of jobs, on a Saturday as many as 30 pages – now you are lucky to see 3! The on line job board has taken over, but according to CareerXRoads survey their impact is not as great as perhaps you the job seeker might think. In fact I will bet that if you are in… Read More »Monster Roars!
Corporate Guide to Blogging
Edelman the global PR company has just produced a very interesting report on blogging – including some great demographic data in terms of who is reading blogs and how often. If you are thinking of adding a blog as part of building your personal brand you would do well to take a look at this first. Download it here. Blogging is not the answer for everyone when thinking of building… Read More »Corporate Guide to Blogging
Big Companies Are Blogging
According to an Edelman study of the top Fortune 500 companies – 32% are blogging in some way or another – download the report here. If you are planning to utilise blogging as part of raising your personal brand and have some target companies in mind that you might be interested in working for – check out who is blogging and who is not.
Internal Networking Using Technology
The next phase of the social networking advance is now upon us – Enterprise 2.0 – as reported in this recent Globe & Mail article talks about how we will be seeing the use of various social networking technology, such as forums, blogs etc, inside companies. Forward thinking companies are already taking the notion of personal branding and applying it to employees internally to improve, amongst other things, communication –… Read More »Internal Networking Using Technology
How To Get The Career (and life) You Want
Meet Amber MacArthur (or her blog name Amber Mac), she was the lunchtime keynote at the TECH 2006 conference yesterday. She was a perfect second speaker for the event, young, confident, dynamic and extremely passionate about technology and her career in IT. She is the example of where careers are heading in the 21st century having already had a number of different experiences in a variety of roles – all… Read More »How To Get The Career (and life) You Want
Does Your Phone Brand You?
As with any thing within your brand environment – your cellphone says something about your brand. Managing your brand environment is one of the critical steps in the thrid phase of the personal branding process – Exude – and items such as pens, diaries, computers, cars, offices all say something about your brand. Cellphones are fast becoming an all in one item – phone, camera, MP3 player, diary, e-mail, web… Read More »Does Your Phone Brand You?
“You’re Fired” – By TEXT!
I am taking the opportunity as I enjoy my extended vacation in the UK to do just that – and came across this story. A sales assistant at a UK retailer, Blue Banana, was fired recently – via text message – and the manager of the store reasoned this as – "We are a youth business and our staff are all part of the youth culture that uses SMS messaging… Read More »“You’re Fired” – By TEXT!
The Perils of Conducting Business OnLine
I am preparing for our summer vacation, an extended trip to the UK. We only do it every few years, but always look forward to going back reconnecting with friends and family. We are looking at booking a few days accommodation in various places for in between stays and trips to people and yesterday I found a neat site that you can book rooms in various UK castles, we thought… Read More »The Perils of Conducting Business OnLine