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Is Your Career Like an Apple iPhone, Blackberry or other Smartphone?

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  This blog post originally appeared in mid-year and has just come on a Top 10 Personal Branding Articles of 2009 list compiled by William Arruda over at Reach – so I thought I would post again to serve as a reminder for some actions to take in 2010 – wishing all a happy and successful new year! The new iPhone 3GS recent launch saw two impacts – Apple dropping… Read More »Is Your Career Like an Apple iPhone, Blackberry or other Smartphone?

YOU Can’t Handle The Truth About Personal Branding

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For me the video below is a well thought out and put together dig at what I have been seeing an explosion of this year and what is concerning me most about personal branding. Lack of depth and authenticity. It is what is causing so many online commentators to rant about it's shallowness, lack of substance, affront to the word branding, an attack on the profession of marketing etc etc. I am… Read More »YOU Can’t Handle The Truth About Personal Branding

Tom Peters at The Art of Management

This was the person I most wanted to see at the recent Art of Management event in Toronto – Tom Peters. It was after reading his book Brand You 50 that I started to get interested in personal branding, it's approach, how I had used many similar approaches in my own corporate career, advised others to do the same and how I could see this becoming a much bigger subject. Here… Read More »Tom Peters at The Art of Management

Mitch Joel at The Art of Management

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I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts: Compared to 2007, banner ads are being clicked on 50%… Read More »Mitch Joel at The Art of Management

You cannot always blame the economy if you are not getting responses.

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Yesterday I was reminded in how the telephone has either become a very under appreciated or very appreciated communications device – and that perhaps we should all be looking to use it a little bit more. I received an e-mail from a job candidate looking to connect with the recruiter in my company. I used to be involved in third party recruitment and still seem to get my fair share of… Read More »You cannot always blame the economy if you are not getting responses.

10 Ways to Market Your Talent Without Feeling Sleazy

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 In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper. They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next opportunity… Read More »10 Ways to Market Your Talent Without Feeling Sleazy

Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

Is your personal brand failing to impact the competition?

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The new iPhone 3GS recent launch saw two impacts – Apple dropping the price of it's 'older' model and more significantly Palm's share price dropping by 7%! It seem's like never a week goes by without another new phone hitting the market – I heard that the lifespan for a smartphone before it becomes 'obselete' and overtaken by a faster, sleeker, more buttons and gadgets phone is about 3 months.… Read More »Is your personal brand failing to impact the competition?