According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. Like it or not others are making decisions regarding your profile photo, or lack of one. The challenge is we may not be the best judge of choosing our own headshot. If you want to get some anonymous feedback on… Read More »How To Take The Headache Out Of Profile Photos on Linkedin
“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep… Read More »Do You Have What It Takes To Succeed With Your Linkedin Profile?
Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value. Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work
“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for what may be a final few summer days by a lake, not in a $100… Read More »5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention
This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast
Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago
“Learning never exhausts the mind” – Leonardo Da Vinci Conversations were going on everywhere. People were connecting with new faces, or others they knew but in a new way. They now had something stronger in common. Some were even catching up with people they had not seen in years. The local speakers were in high demand with peoples questions and congratulations. The energy was electric and contagious. This was how it… Read More »5 Lessons I Learned From Organizing a TEDx Event
Leonard Nimoy passing earlier today made me think that we have less and less opportunities now to be present and experience in the moment something live and new, and ‘prosper’ for it. I don’t know anyone from my childhood that did not watch Star Trek. We were not necessarily one of the die hard Trekkkies, but the weekly ritual of sitting and watching the latest episode was one we would… Read More »Live Long and Prosper
When it comes to health and alternative solutions, one of the most prominent people in this area is Dr Oz. Followed and watched by millions he has built a personal brand that is envied and copied by many. With a large number of people he has a credible and obviously very visible brand. However many people also question his ethics around some of the products and remedies he recommends, particularly where they… Read More »Is Your Personal Brand More Credible Than Dr Oz?
As many of you know each year I am a guest workshop presenter at the annual Top20Under20 awards leadership retreat. A few years ago a young entrepreneur Scott Oldford of Infinitus Marketing was one of the winners. His company has gone on in leaps and bounds and I had the pleasure of ‘sitting down’ (in Hamilton) with Scott (in Newfoundland) and his colleague Kaye Putnam (in Hawaii) to discuss… Read More »Build Your Personal Brand – Podcast Interview