This week we are going to learn from the fresh princess of email, Liz Wilcox who is going to show us why email marketing is so important and how we can use it to get more customers and sales. Liz is relatable and down to earth, and she is going to show us how to build a great email list that will be our most valuable asset. Listen to the… Read More »3 Vital Steps to Having People Look Forward to Your Emails
What would you achieve if you weren’t afraid of being laughed at for your personal brand? In the age of “gotcha” culture, people are terrified to do anything for a personal brand that might be laughed at by my podcast guest this week, Steve Sims is the exact opposite. Listen to the full episode now: In this conversation, Steve shares why most of us never go for the goals we… Read More »Go For Stupid With Your Personal Brand
The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business. Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words. Listen to the full episode now: Since the pandemic, people are now even less willing to spend time and money on… Read More »3 Success Steps in Building a Human Marketing Funnel
When you’re not sure how to spell a word or need instructions on baking a cake, what’s the first thing that you do? In all likelihood, Google it. Google is so widely used around the world, that it’s an official word and commonplace in our language. This is also important in how you will build your personal brand online. Google isn’t just for finding a solution to a problem or… Read More »How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1
The magic of AI technology is no longer only available to scientists and Hollywood, but right at your fingertips with easy-to-use software that can aid your content marketing. Since Artificial Intelligence mimics human behavior, it can be in a large variety of fields but our guest this week shares how it can multiply your work output to advance the marketing of your business. Listen to the full episode now: CEO… Read More »Leveraging AI technology to fast-track content marketing creation
We are living in unprecedented times with the current job market. Employers are finding it hard to hire. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion. Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the… Read More »How to attract, hire and retain successful employees
Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming. A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to… Read More »Leveraging Livestreaming to Build Your Personal Brand
Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand
In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there… Read More »The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin
Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand. Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers,… Read More »Showcase Your Personal Brand by Writing a Book