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Online Brand

You Gotta Give Before You Can Ask

This is the core message of Gary Vaynerchuk’s latest book Jab, Jab, Jab, Right Hook – How To Tell Your Story in a Noisy, Social World.   Although the book is referring to business brands and marketing, the tactics and approach can be applied equally to your own personal brand. either way ignore this book at your peril! Here is my recent quick Amazon.ca review; @GaryVee has done it again… Read More »You Gotta Give Before You Can Ask

So More Canadians Did This Than Watch the Superbowl

According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game.   And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense.  See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl

Do You Exist on Google and Why You Should Care

Social media can no longer be ignored. While we want to get away from it, you cannot get away from the fact that it is important to your personal brand.

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How do I know people are finding me online and not someone else?

How do I control what is being said about me online?

How do I make sure my Google ranking is good?

These are all good questions that many people have been asking at recent presentations and workshops I have been delivering. Its hard to answer them sometimes. And it was a little time consuming to go to Google and do this yourself, especially if you wanted to keep up to date on a regular basis. there might now be an answer.

Read More »Do You Exist on Google and Why You Should Care