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Online Brand

4 Steps to Turn Social Media Into a Positive Customer Service Experience

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in… Read More »4 Steps to Turn Social Media Into a Positive Customer Service Experience

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

5 Insider Secrets to Grow Your Brand Online Fast

This the second in a series of articles I have written based on my recent opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended one before so was not sure what to expect. I was pleasantly surprised by the caliber of speakers who came from across North America. The wealth of insights and information shared was so rich… Read More »5 Insider Secrets to Grow Your Brand Online Fast

5 Vine Secrets You Wish You Knew One Year Ago

  Communication of your online brand is becoming more and more critical. It is the message replacement for the letter, advertisement, even resume. Whether you end up working on it on a daily basis or not, it is critical that you take control of that message. I recently had the opportunity to attend the annual Tweetstock.ca Conference, which was being held for the first time in Hamilton. I had never attended… Read More »5 Vine Secrets You Wish You Knew One Year Ago

Is Your Personal Brand More Credible Than Dr Oz?

When it comes to health and alternative solutions, one of the most prominent people in this area is Dr Oz. Followed and watched by millions he has built a personal brand that is envied and copied by many. With a large number of people he has a credible and obviously very visible brand. However many people also question his ethics around some of the products and remedies he recommends, particularly where they… Read More »Is Your Personal Brand More Credible Than Dr Oz?

Who Else Wants to Discover Their Personal Brand?

The 1st Annual DYPB Have you ever felt ‘lost’ as a leader? Are you trying to forge a corporate career path that makes sense for you? Are you an entrepreneur who is looking to find your voice? Are you a student who wants to make sure you have chosen the right academic path? Then you MUST understand what your Personal Brand is and how to leverage it in your personal,… Read More »Who Else Wants to Discover Their Personal Brand?

Are You Marketing for This Year, Right Now?

I have been a big fan of Gary Vaynerchuk for a long time, perhaps like many of you. But this new keynote has really made me sit up and think. Quite likely the most important 40 minutes you might spend on developing yourself and your business this year!  Enjoy. WARNING: In true GaryVee style this carries an explicit language warning! [youtube id=”ay7jpEMLxnw”]  

High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics

Usually this formula applies. I jotted it down in my Moleskine after a conversation the other day with Robert Lavigne, The Social Business Mentor. it was a very clarifying conversation.   Then it occurred to me that other people might benefit from Robert’s ability to really quickly distill what is being discussed in to clarity, direction and action.  I like conversations with Robert because they are interesting, his questions are… Read More »High $ + High IP = Strategy, Low $ + Generic Offerings = Tactics

How to behave badly on LinkedIn

I am always flipping between seeing LinkedIn as a useful tool and experiencing it as flea market.  But one place it should not be used for is to send terse rejection notes.   Meet Kelly Blazek. Or at least this might be one of the few places you might now see her. Following a particularly terse and some would say nasty rejection of a unsolicited request to connect on LinkedIn,… Read More »How to behave badly on LinkedIn

Does Your Business Have Klout?

Someone quoted the other day that the amount of information being generated each day is greater than the last several thousand years combined! Regardless of whether that is true or not, the biggest challenge for all of us is finding the time to seek out the relevant information and consume it. This is why services such as Klout are becoming increasingly popular and they represent a great opportunity for your… Read More »Does Your Business Have Klout?